By Massive Dave Ostrander
Images by Josh Keown
Massive Dave’s all the time closed early on Christmas Eve (6 p.m.) in order that my crew may get house and revel in their household time. The important thing phrase right here is household. Many households collect collectively on Christmas Eve. Because the following day will probably be stuffed with conventional home-cooked feasts, the cooks in cost (Mothers) are searching for an easy-to-prepare, no muss, no fuss household favourite. Pizza is simply that. Since pizza is an impulse meals buy, you might need to alert your clients that you can be closing early however will probably be filling orders till 6 or 7 p.m. on Christmas Eve. The pizza business already enjoys strong gross sales the day earlier than Thanksgiving. Why not make the day earlier than Christmas ours as nicely?
The highest of your pizza field is underutilized for promoting and sending messages to your clients. Most of us solely take into consideration low cost coupon field toppers taped to the field. What’s unsuitable with creating a vacation thanks message together with an invite to start out a household custom of Christmas Eve pizza? Workplace Max and Staples promote printer paper that has vacation coloration borders that might work nice for the message. Create a vacation message and weave within the suggestion that you’d be delighted to prepare dinner a household favourite dinner for them on Christmas Eve. Additionally, point out that you’ll solely be capable to fi ll orders for 100 households and that it’s first come, first served on that day. Then it’s over. This creates a notion of demand and the necessity for expediency.
Yearly, like clockwork, I had dozens of households order pizza for that night. It turned custom and the identical names popped up yearly.
Additionally, I’m positive you’re nicely conscious that, usually, gross sales stoop in January. Why not embody a vacation reward on your loyal clients that’s included on the vacation field topper? For example, enhance up your sluggish weekdays with a fantastic supply. Provide freebies with the acquisition of any giant pie. No matter it takes to get the shopper within the door is honest sport to chase away the fi rst of the 12 months gross sales blues. ?
Massive Dave Ostrander owned a extremely profitable unbiased pizzeria earlier than changing into a marketing consultant, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza Right now and leads seminars on operational matters for the household of Pizza Expo tradeshows.
