Cuba’s Oldest Brewery, remixed in Miami, faucets U.S. Beverage for gross sales and advertising help of enlargement to new markets.
US Beverage, LLC, (USB) one in every of America’s main beverage firms, introduced at the moment that it has signed an settlement with Cervecería La Tropical, Cuba’s Oldest Brewery, remixed in Miami since 2021. USB will present gross sales and advertising help for the La Tropical cerveza portfolio, exterior of its key market in South Florida.
La Tropical was based in La Habana, Cuba, in 1888 by the Blanco Herrera household, on lands as soon as owned by Federico Kohly, creating the Cuban beer business. By 1958 it produced greater than 60 p.c of all home beer offered in Cuba. It additionally exported its award-winning manufacturers to the United Sates and the world. Throughout the revolution, the belongings of the brewery had been seized and the founding households of La Tropical had been pressured to flee into exile in Miami. La Tropical was misplaced, however by no means forgotten.
“La Tropical is without doubt one of the most fun, excessive development and enjoyable manufacturers in Florida. Early success in Miami was accelerated gross sales efficiency final yr,” mentioned Tim Reuhl, Model Director, U.S. Beverage.
“It has a backstory of perseverance and fervour that resonates not solely with the Cuban expat group in the US, but in addition with normal market millennials who worth onerous work and are on the lookout for genuine cultural exploration and experiences. We will’t wait to introduce the La Tropical household of cervezas to thirsty shoppers in new markets throughout the USA.”
La Tropical has rapidly emerged as one of the well-liked locations in South Florida, serving an award-winning portfolio of genuine and refreshing cerveza and tapas that seize the spirit of La Habana-Miami fusion.
Celebrating practically 30 years of operations, USB focuses on constructing its portfolio of acknowledged craft, import, cider and FMB/RTD manufacturers by a nationwide community of distributors. Per the settlement, USB will present gross sales, model constructing and logistics help to La Tropical manufacturers as they increase past their present Southern Florida footprint.
In 1998, Manny Portuondo, the good, nice grandson of Federico Kohly, started a many years lengthy mission to regain management of and revive the La Tropical manufacturers. Following a three way partnership funding from Heineken in 2017, he opened Cervecería La Tropical brewery and faucet room in Miami in 2021. The brewery sits on a one-acre property within the Wynwood Arts District in Miami and consists of a 28,000+ sq. foot manufacturing brewery which might brew and package deal greater than 30,000 BBL per yr.
“The enlargement of Cerveceria La Tropical past South Florida represents a dream come true,” mentioned Manny Portuondo, CEO of Cervecería La Tropical. “Greater than a century after La Tropical was based in Cuba, I’m proud and excited to be sharing our heritage and fervour with everybody all through the US. With years of growing profitable manufacturers, I’m assured that U.S. Beverage is the precise workforce for the subsequent section of development for our manufacturers.”
The award-winning La Tropical cerveza portfolio contains:
Imported from Miami
Tropi Crystal, La Autentica: A Caribbean Pilsner. A light-weight and crisply refreshing pilsner brewed in 1928 in Havana and now in Miami by its founders. ABV 4.9%
Craft Portfolio
La Tropical, La Authentic: A refreshing Vienna-style Ámbar lager with underlying notes of honey. Completely balanced with noble hops for a clear end. 4.5% ABV
Nativo Key: A Tropical IPA with unique notes of mango, ardour fruit, pineapple, lemon, and lime that drinks refreshingly straightforward. 6.1% ABV
Tropi Flaca: A refreshing gentle lager (88 energy, 3.2 carbs) brewed with all pure elements with hints of lemon and citrus for a thirst-quenching end. Crafted to cut back gluten. 3.9% ABV
About Cerveceria La Tropical
Cervecería La Tropical is a Miami craft brewery that celebrates Miami’s multicultural heritage and life-style. By no means forgetting its Cuban soul, La Tropical’s mission is to passionately handcraft premium cervezas and different drinks to deliver solar, enjoyable and rhythm to the lives of individuals in every single place. With sustainability at its core, Jardines La Tropical collects rain water to water its gardens. Our state-of-the-art Cervecería additionally makes use of spunding valves in its fermentation system to seize CO2, minimizing our carbon footprint. In partnership with Fairchild Tropical Botanic Backyard, La Tropical helps to boost consciousness and funds for “The Million Orchid Challenge” to revive practically extinct native orchids throughout the South Florida atmosphere. For extra data, go to www.cervecerialatropical.com
