Shaquille O’Neal, basketball icon, entertainer, and entrepreneur, has teamed up with BeatBox Drinks to launch BeatBox Blueberry Lemonade.
The latest wine punch taste combines blueberry and lemonade, boxed with an 11.1% ABV.
The drink is low in sugar, gluten-free and options resealable, sustainable packaging, the corporate says.
“Shaquille O’Neal is all the pieces BeatBox stands for as an organization. At our core, we each care deeply about bringing folks collectively and creating enjoyable and memorable moments,” says Brad Schultz, co-founder and CMO at BeatBox. “From the beginning, Shaq acknowledged that BeatBox is greater than a drink — it’s a celebration motion. His ardour for music, sports activities, leisure and stay occasions make this partnership an ideal match, and collectively, we’ve crafted a daring taste that embodies the joy and power of our model and followers.”
The packaging is supposed to convey the power of Shaq’s persona to life. Playful doodles of lemons, lightning bolts, blueberries, and a DJ turntable, pay an homage to O’Neal’s music moniker DJ Diesel, and are featured all through the design.
“Shaquille O’Neal’s power is unmatched and completely aligns with BeatBox’s vibrant spirit,” says Zech Francis, SVP world model advertising and marketing at BeatBox. “He’s not simply an icon — he’s a powerhouse entrepreneur and entertainer with unbelievable affect and a deep connection to followers. This collaboration is about to drive main gross sales development, additional cementing BeatBox as a dominant drive within the RTD class.”
BeatBox Blueberry Lemonade might be obtainable nationwide at Spec’s, Complete Wine & Extra, and different liquor shops, in addition to grocers corresponding to Walmart, Kroger and H-E-B, and comfort shops corresponding to 7-Eleven and Circle Okay (see retailer locator). BeatBox Blueberry Lemonade is available in a single 500-ml. dimension, in addition to in a brand new lemonade selection pack with two different new flavors within the Lemonade line: Watermelon Lemonade and Lemon Squeeze.
