Know-how
Picture: Blaze Pizza
December 16, 2025
Blaze Pizza, the fast-casual chain identified for its quick-fire artisanal pizzas, has partnered with buyer information platform Bikky to unify its visitor insights and drive long-term progress throughout its greater than 275 world areas, in accordance with a press launch.
Since opening its first two areas in 2012, Blaze Pizza skilled speedy enlargement, reaching 200 areas in simply 4 years. Nonetheless, regardless of its technological infrastructure, the model struggled with siloed data that made collaborative decision-making troublesome.
“We had loads of nice companions on the tech stack aspect, however we did not have excellent actionable information insights,” Casey Terrell, chief advertising and marketing officer at Blaze Pizza, stated within the press launch. “We might pull data from a number of completely different locations, however we could not marry it collectively.”
Terrell, who beforehand labored with Bikky, famous {that a} CDP (buyer information platform) was important for connecting the dots between numerous gross sales channels.
“You can not join on-line and offline transactions to get a single view of your company with no CDP,” Terrell stated.
Upon implementing the platform, Bikky revealed that almost half of Blaze Pizza’s company had been new. This information allowed the advertising and marketing and operations groups to concentrate on retention methods.
“Bikky was turnkey from the beginning. Day 1, I might see which of our company had been new, returning, engaged, and so forth.,” Terrell added. “And by partnering with operations and our COO, Jaime Denney, the place we’d enhance retention.”
The information additionally offered a deeper look into the effectiveness of latest promotions. By utilizing demographic insights, the model found that its “Regretting You” movie tie-in promotion attracted youthful, feminine company, whereas its “5 for $35” worth supply appealed to older, higher-income households.
The platform has additionally helped mend the often-strained relationship between company and franchisees by offering goal information to settle debates over discounting.
“A few of our franchisees disliked 5 for $35 as a result of they thought it was only a low cost,” Terrell stated. “We demonstrated that it attracts new company and drives re-engagement. And as we plan future promotions, we now have a a lot richer set of metrics to assist us consider success.”
Transferring ahead, the chain plans to make use of the platform to measure the affect of media campaigns on visitor acquisition and optimize its menu selections.
“Now we lastly know what share of our gross sales comes from new versus returning company and we will see precisely who these company are, each on-line and offline,” Terrell stated. “It is going to be seamless. Bikky is actually restaurant particular, we can’t must customise something.”
Blaze Pizza joins a consumer checklist at Bikky that features different main manufacturers equivalent to Dave’s Sizzling Rooster, Lengthy John Silver’s, and Bojangles.
“We’re excited to accomplice with Blaze Pizza, a model that redefines the pizza class. Now, they’re redefining how massive restaurant manufacturers can use information to develop visitors and frequency,” stated Abhinav Kapur, CEO of Bikky. “Casey and the workforce perceive that profitable on this surroundings is not nearly having an ideal product, it is about understanding your company effectively sufficient to make the proper calls on retention, promotions, and progress.”
