Final month in Tokyo on the Sensible Kitchen Summit Japan, we discovered a few new customized cereal providing from Japanese snack and breakfast meals firm Calbee. Referred to as Physique Granola, the product gives a personalised mixture of prebiotics and cereal tailor-made to a buyer’s microbiome, as decided by an at-home check.
Right here’s the way it works: As soon as prospects enroll, they obtain an inside flora (microbiome) stool pattern check package. They take the check and ship it to Calbee’s testing associate, Metagin, for evaluation. About six weeks later, prospects can entry their outcomes through the Physique Granola web site. From there, they’ll order their customized granola by choosing prebiotic components that greatest align with the first micro organism of their microbiome.
As proven within the video interview, these prebiotics come within the type of letter- and color-coded toppings which might be blended with Calbee’s base granola. Whereas the granola itself isn’t blended particularly for every buyer, prospects are guided to a restricted variety of choices tailor-made to help sure kinds of microbiome microflora. They then combine the prescribed closing cereal at residence.
A number of startups within the U.S. have rolled out customized diet choices based mostly on microbiome DNA testing, leading to custom-made meal plans or complement subscriptions. Nonetheless, not one of the main CPG manufacturers have ventured into microbiome testing or different customized testing—not to mention supplied a subscription service for custom-made consumables like this.
At present, the product is just out there in Japan, however the firm says it plans to develop to the U.S. and different places sooner or later.
