To supervise the curation and supply of the tutorial arm of the present, BCB London has additionally introduced the arrival of hospitality guide and co-founder of a number of UK bars together with The Cocktail Buying and selling Co, Filthy XIII and Royal Cocktail Alternate, Elliot Ball as its new director of training.
Alongside a revamped instructional programme, the 2026 present will function an expanded Native Heroes showcase spotlighting “individuals, merchandise and tales shaping the British Isles’ drinks scene”.
The initiative goals to present homegrown manufacturers a devoted platform to attach instantly with BCB attendees.
Petra Lassahn, BCB director mentioned: “Launching BCB London taught us an important deal, from timing and logistics to what the UK and wider worldwide market actually desires from a commerce present..
“What grew to become very clear is that BCB London will not be one other model of Berlin. Every present serves a distinct market and goal, and each have a beneficial function to play. We’re satisfied there’s a actual want for each exhibits, every with its personal id, and London has firmly earned its place within the BCB calendar.”
Talking about bringing BCB again to London for its second yr, Jack Sotti, BCB London’s model ambassador, mentioned: “The response from the commerce in yr one demonstrated there’s a real urge for food for a present that speaks on to the worldwide bar and beverage neighborhood – and 2026 provides us the prospect to construct on that power and do much more.”
