Advertising
Photograph: Pizza Hut Center East
January 26, 2026
Pizza Hut Center East has simply launched pasta, based on a press launch.
The model served its pasta to a bunch of Italians and a debate ensued of their new advertising marketing campaign.
“We all know our pasta is not what most would name typical,” Ahmad Hasan, advertising supervisor at Pizza Hut Center East, mentioned within the launch. “However that is what Pizza Hut is all about. As a substitute of hiding from it, we took it head-on. And it labored! Difficult one thing as sacred as Italian pasta felt just like the pure subsequent step for a model that is by no means performed it protected (as you have all seen on our pizzas). We have at all times constructed our menu by doing what others would not, and proving that nice style does not need to comply with the principles. That is why none of our menu objects do.”
However the experiment was solely the start of the marketing campaign. They later expanded into a brief documentary that dives into the emotional stress between the 2 very completely different teams of Italians.
On social, Pizza Hut leans into humor and self-awareness by posting the reactions and quotes pulled straight from the shoot, however deliberately taken out of context to create bite-size moments of comedy and gags.
“When a model is courageous sufficient to snicker at itself, that is when individuals actually join,” Augusto Correia, artistic director at Publicis Center East, mentioned within the launch. “It makes the model really feel actual and relatable. Honesty is human. Perfection is not. And perfection by no means made anybody snicker.”
