Oakhurst, California (headquarters)
(This Q&A is a part of a sequence about pizzerias’ New Yr’s resolutions. To learn different operators’ resolutions, click on right here.)
What are your prime three objectives to your pizza restaurant within the coming 12 months?
My first objective is to assist Pizza Manufacturing unit franchise homeowners drive elevated visitor frequency by boosting engagement in our loyalty app and persevering with to ship distinctive gives to our loyalty members. Loyalty is strongest when friends really feel appreciated, so we’re targeted on giving homeowners extra instruments to construct lasting relationships with their prospects.
Second, I would like our model to stay on the slicing fringe of innovation within the pizza house. We plan to present friends alternatives to pattern new and artistic menu objects, whereas persevering with to supply the fan favorites that kind the core of our model. This steadiness is what permits franchisees to maintain their communities excited and engaged whereas sustaining the consolation and familiarity that initially drew them to Pizza Manufacturing unit.
Lastly, I’m dedicated to serving to our franchisees proceed discovering methods to present again past our menu choices. We’re at all times exploring staff sponsorships, faculty packages, and different strategies of involvement to make sure our places proceed to be deeply ingrained within the communities they serve. We’re excited for the 12 months forward to be a 12 months of real connection and neighborhood assist for our franchisees.
How do you propose to remain aggressive in a crowded market?
Pizza Manufacturing unit stays aggressive by staying true to our core values and sustaining the very best requirements of high quality and consistency throughout our eating places. Company select us as a result of they know they’ll depend on our contemporary, handmade pizza, a practice we’ve upheld for 40 years. Whereas we proceed to have a look at methods to optimize our enterprise, buyer expertise will at all times come first, as a result of our friends are what set our model aside.
On the coronary heart of that buyer expertise is connection. We all know that eating is about greater than transactional interactions, and we pleasure ourselves on treating our friends like household and creating heat, inviting areas the place they’ll collect and join with one another.
What’s one talent or space of data you’d like to enhance as a enterprise proprietor in 2026?
As a pacesetter, I’d wish to proceed studying about how AI is shaping the pizza business and maintain discovering methods to leverage it to strengthen our enterprise. There’s a whole lot of alternative for what expertise can do for Pizza Manufacturing unit, and I’m wanting ahead to leveraging that. On the identical time, I acknowledge that expertise can by no means replicate the human-nature of buyer interplay, so I’m dedicated to utilizing it to improve the relationships on the coronary heart of our model, to not
exchange them.
