From this month, Paragon Manufacturers will assume full accountability for the Goslings portfolio within the UK.
“We intention to create the circumstances for the model to develop and attain its full potential within the UK. It’s a pure match alongside our current portfolio and permits us to construct on the rum experience we’ve got developed with our current companion Pussers,” mentioned Chris Jones, managing director at Paragon Manufacturers.
Underneath the settlement, the Goslings vary will utilise Paragon’s nationwide, multi-channel distribution alongside on-trade and off-trade activation.
Max Abbott, export director at Goslings, added: “Paragon Manufacturers demonstrated a transparent understanding of what Goslings stands for and our perception that rum must be about pleasure, high quality and time properly spent. Each expression within the Goslings vary is rooted in that perception, from our signature Black Seal Rum to our aged rums and our Goslings Stormy Ginger Beer, every designed to ask individuals to decelerate and benefit from the second.”
