American whiskey model, Brother’s Bond Bourbon, has launched within the UK via a distribution partnership with Maverick Drinks.
The launch brings the four-grain bourbon portfolio to a wider UK viewers as a part of the model’s broader worldwide development technique throughout Europe, the UAE and Asia.
Based by actors Ian Somerhalder and Paul Wesley, Brother’s Bond Bourbon was developed via a shared ardour for American whiskey first shaped whereas working collectively on set within the US.
“From the outset, Brother’s Bond Bourbon has been constructed round a real dedication to the whiskey itself. Ian and Paul have taken a hands-on position in shaping the liquid and model over time, with Ian stepping away from appearing to focus absolutely on the craft. As we launch within the UK, we’re getting into a market with a deep appreciation for whisky and a rising urge for food for well-made American expressions. Partnering with Maverick Drinks permits us to introduce the vary thoughtfully, with a shared deal with training, credibility and long-term model constructing,” mentioned Vincent Hanna, chief govt of Brother’s Bond Bourbon.
By way of the model, Somerhalder is intently concerned in mixing and barrel choice, whereas Wesley leads the model’s inventive course.
By way of the partnership, Maverick Drinks will lead full nationwide distribution of Brother’s Bond Bourbon throughout the UK on and off commerce, with a deal with e-commerce.
The four-expression launch portfolio shall be accessible instantly via Grasp of Malt and wholesale accomplice Grasp of Malt Commerce.
