Supply
George Clooney and Yorgos Lanthimos lead Grubhub’s business. Photograph: Grubhub
February 5, 2026
Grubhub is transferring to get rid of the trade’s most persistent ache level by waiving supply and repair charges on bigger orders, a shift the corporate will debut throughout its first-ever Tremendous Bowl business starring George Clooney.
The supply big will “eat the charges” on restaurant orders of $50 or extra. Not like a short lived promotion, the corporate intends for the no-fee profit to be a everlasting fixture of its enterprise mannequin.
The initiative goals to handle “sticker shock” at checkout. In keeping with Grubhub, the typical mixed charge for an order over $50 throughout main supply platforms is roughly $13. The corporate estimates {that a} household putting one such order per week may save roughly $675 yearly beneath the brand new construction.
“For too lengthy, ordering supply has include sticker shock,” Howard Migdal, CEO of Grubhub, mentioned in an organization press launch. “As we speak, we’re altering that by basically rethinking how supply pricing works and placing tons of of hundreds of thousands of {dollars} again into prospects’ pockets.”
To sign this shift, Grubhub has enlisted Academy Award-winning actor George Clooney and director Yorgos Lanthimos for a cinematic 30-second spot. The business, set to air within the third quarter of the Tremendous Bowl on Feb. 8, includes a surreal feast the place visitors are served “the charges” as a closing course earlier than Clooney intervenes.
The marketing campaign, developed by the artistic company Anomaly, represents a significant advertising push for the 20-year-old model because it faces stiff competitors from rivals like DoorDash and Uber Eats. Marnie Kain, Grubhub’s head of name, known as the transfer a “defining second” for the corporate.
To coincide with the Tremendous Bowl, Grubhub can also be rolling out “stackable” reductions by means of Feb. 8. Clients might mix the no-fee profit on $50 orders with particular offers from nationwide chains, together with $20 off at Chipotle and Burger King, and $15 off at Popeyes and Taco Bell.
The corporate plans to increase these promotional affords by means of March with companions akin to Papa Johns, KFC, Wingstop and Buffalo Wild Wings to keep up momentum following the sport.
Based in 2004, Grubhub has grown from a Chicago startup into a world supply participant. It was acquired in 2025 by Surprise.
