Prepared-to-serve (RTS) cocktail model On The Rocks simply expanded its portfolio with the launch of On The Rocks Jim Beam Whiskey Bitter. For the primary time, the model is introducing a cocktail crafted with Jim Beam.
This RTS whiskey cocktail is now out there nationwide as a everlasting providing, in keeping with the model, delivering caramel, citrus and heat spices. Crafted for bottling by On The Rocks world ambassador and skilled mixologist, Joaquín Simó, the On The Rocks Jim Beam Whiskey Bitter may be poured over ice to take pleasure in.
“The whiskey bitter is such an iconic American cocktail and what higher whiskey to make it with than probably the most iconic American bourbon,” mentioned Simó in a information launch. “The traditional model is thought for being completely balanced, and our On The Rocks Jim Beam Whiskey Bitter delivers simply that: shiny citrus, heat caramel and delicate sweetness to spherical it out.”
“For greater than two centuries, Jim Beam has been making bourbon the way in which it needs to be,” added Freddie Noe, eighth technology grasp distiller for the James B. Beam Distilling Firm. “Our mellow notes and approachable taste are what bourbon lovers come to count on and what makes Jim Beam so good in cocktails. On The Rocks Jim Beam Whiskey Bitter captures every thing a cocktail crafted with Jim Beam needs to be: daring, balanced and timeless.”
On The Rocks Jim Beam Whiskey Bitter is offered now nationwide in 375mL and 750mL sizes at 20% ABV in RTS bottles, in keeping with the model. SRP: $12.99 and $24.99.
