Single malt producer Glenfiddich has unveiled a brand new visible identification, meant for a recent viewers.
The refreshed look is supposed to stability modernity with custom, in accordance with the corporate, drawing from the Glenfiddich household archive spanning greater than 5 generations.
Central to the brand new design is the model’s conventional stag, which has been featured on the bottle for the reason that Sixties and was initially impressed by Sir Edwin Landseer’s 1851 portray, “The Monarch of the Glen.” Reflecting the panorama of Glenfiddich’s house in Speyside, the reworked stag has been refined to mirror the character of the whisky, in accordance with the corporate, and is framed by the distillery’s founding yr of 1887.
Glenfiddich’s wordmark has additionally been reimagined: the sans-serif typography is supposed to evoke modernity, whereas paying tribute to British kind design and the wordmark that first appeared on its bottles within the Sixties.
The reworked Grant Household Crest, embossed inside the new packaging, options the motto “Stand Quick,” as this model stays family-owned.
The design additionally goals to underscore Glenfiddich’s roots in Speyside.
“Innovation has all the time been a part of Glenfiddich’s DNA,” says Brian Kinsman, Glenfiddich Malt Grasp. “The distillery was based by individuals who weren’t afraid to take dangers, and that spirit nonetheless guides us as we speak. It stays a driving drive behind Glenfiddich’s standing because the world’s most awarded Single Malt Scotch Whisky.”
“As Glenfiddich seems to be to the longer term with new cask finishes, maturation strategies and collaborations that problem perceptions of single malt, the model stays rooted in continuity, with deep respect for what has come earlier than,” Kinsman provides.
Glenfiddich will introduce its new identification in time for Father’s Day, with the debut of a limited-edition Worth Added Pack (VAP). The Father’s Day VAP (MSRP: $59.99) accommodates a 750-ml. bottle of Glenfiddich 14 Yr Previous Bourbon Barrel Reserve, complemented by 50-ml. codecs of Glenfiddich 15 Yr Previous Solera Reserve and 18 Yr Previous.
This follows the discharge of Glenfiddich 16-Yr-Previous Single Malt Scotch Whisky.
