Restaurant Operator Podcast
On this podcast episode, Juice It Up CEO Susan Taylor discusses how the model has maintained its management within the booming beverage franchise market by evolving to fulfill the subtle, nutrition-focused calls for of Gen Z and millennial customers.
March 24, 2026
Drinks have turn out to be huge enterprise as boba, soiled sodas, espresso and kombucha take heart stage on the franchising market. Juice It Up, which has been promoting chilly and raw-pressed juices, smoothies, açaà bowls. toasts and bagels for greater than 30 years, has been an business chief.
On this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of QSRweb and Pizza Market, talks to Susan Taylor, president and CEO of Juice It Up, based mostly in Southern California, about how the model has been main the beverage market. Juice It Up lately opened its one hundredth unit in Gardnerville, Nevada.
Taylor stated the definition of a meal alternative has modified for the reason that launch of the juice model, and smoothies and juices are not candy treats after a exercise. As an alternative, they’re nutritious and fill the wants of these on the lookout for extra protein, dwelling vegan existence or needing gasoline for the day.
“It is attention-grabbing the way in which that the section has grown,” Taylor stated within the podcast. “Drinks as an entire section (contains) every part from espresso to smoothies and juice bars. I feel that buyers as we speak are way more subtle and actually on the lookout for various things to have the ability to gasoline their way of life that has sort of expanded the class.
“Relying on the place you’re in your well being and wellness way of life journey, you may are available in and you are able to do a fresh-made order juice utilizing beets, celery, carrots, ginger, turmeric, something that you really want to have the ability to have in that, or you may construct your individual. And there is a fairly devoted core of shoppers that basically search for that.”
Gen Z and millennial customers have been shaping beverage developments as of late.
The generations which can be developing now take a look at drinks in a very totally different manner from simply need one thing proper now,” Taylor added. “There’s an expertise. They’re simply they’re desirous about what it supplies to them from a dietary standpoint to only how they really feel like they’re treating themselves as properly, too.”
To be taught extra about how Juice It Up is innovating the beverage business, take heed to the podcast in its entirety.
