In any grocery retailer freezer aisle, customers are met with an awesome variety of frozen pizza choices. It’s a crowded, aggressive class, however the appropriate crust can set your pizza aside within the case—and within the minds of shoppers.
A Rising Alternative in Frozen Meals
In March of 2020, the frozen pizza trade noticed a 92% improve in year-over-year gross sales, and the momentum behind frozen meals hasn’t slowed since. The Meals Business Affiliation (FMI) stories that with intensifying issues round affordability, at the moment’s buyers are in search of sensible meal options within the frozen aisle.
“Frozen meals gross sales grew 45% to $87 billion in the course of the 52-week interval that led to September 2025 (vs. the 2019 calendar yr).”
–FMI
“Shoppers who use frozen meals each few days or every day now symbolize 40% of buyers.”
–FMI
Methods to Stage Up Frozen Pizza: Enhancing Your Crust and Extra
Making your merchandise the star of the frozen pizza aisle ought to begin from the underside up, as a result of crust makes or breaks the expertise. 91% of People agree {that a} dangerous crust can spoil a pizza, in spite of everything. Listed below are actionable concepts that will help you evolve your pizza and make it stand out.
Optimize for Plenty of Toppings
Raised edge par-baked crusts are designed to maintain toppings the place they belong (on prime) with out compromising texture. Our Cobble Hill crust has a crunchy backside and bread-like inside, an ideal match for heavy meats and moisture-laden veggies.
Guarantee Constant Residence Oven Efficiency
With ease of use driving buying choices, baking outcomes matter. Crusts designed for residence ovens, like self-rising and par-baked, assist ship dependable crispness. In different phrases, these crusts stop limp, soggy, and disappointing meals.
Preserve it Recent-Frozen
Rising crusts which might be fresh-frozen recreate pizzeria style after baking within the client’s oven. This sense of freshness faucets into the desire for combining contemporary and frozen.
“76% of customers mix contemporary and frozen components in the identical meal. Households aren’t selecting between the freezer and the fridge. They’re utilizing each.”
–FMI
Reignite Curiosity in Wooden-Fired
Whereas different manufacturers provide wood-fired crusts, ours are distinctive in that they’re par-baked on a lava stone deck. That genuine Neapolitan character (and distinctive promoting level) will be all yours.
Localize Your Fashion
Rising curiosity in regional kinds provides you room to develop. New Haven-style pizza is an rising favourite, becoming a member of America’s prime pizza kinds: New York, Conventional American, Chicago Skinny, and Detroit. Be taught extra about these pizza kinds right here.
Proper-Dimension Your Pizza
Because the American Frozen Meals Institute shared, frozen meals helps households stretch their meals {dollars} and reduce waste. To make sure your choices match all appetites, discover single-slice and private pizzas. We can assist: our crusts vary in dimension from 5 to 16 inches.
Discover New Flavors
Whereas basic pepperoni nonetheless leads the freezer part, pizza is the proper canvas for experimentation. Progressive manufacturers are tapping into traits like “swangy” taste profiles (spicy, candy, and tangy) and incorporating foraged components. Chanterelle mushroom pizza, anybody?
Lean Into Nostalgia
Prime-selling frozen pizza manufacturers are additionally those customers keep in mind from childhood. This proves that revisiting the classics will be as useful as trendspotting.
Proactively Improve
There are numerous articles and social media posts about “dressing up frozen pizzas.” Preserve an eye fixed out for what’s well-liked, add it to your pizzas, and make your product extra interesting from the get-go. TikTokers add extras like oregano, Muenster, basil salt, and prosciutto. And simply ask us about pre-seasoned crusts—they’re game-changers!
End Robust
The ultimate contact is the place you may make an enduring impression. Embody post-bake accompaniments like pickled onions, toasted breadcrumbs, truffle oil, chili crisp oil, balsamic discount, and giardiniera to assist customers create a restaurant-worthy expertise at residence.
Win the Freezer Part with the Proper Pizza Crust Provider
In a class this aggressive, the appropriate crust isn’t only a element. It’s a serious benefit.
AK Pizza Crust delivers high-performance, versatile crusts, dough balls, and sauces for grocers, c-stores, and types. Get in contact to see how we can assist you personal the aisle and ship an distinctive consuming expertise that buyers crave.
