The transaction provides BeatBox to AB’s rising ‘Past Beer’ portfolio, which incorporates Cutwater Spirits, NÜTRL Vodka Seltzer and Phorm Vitality.
“I’ve spent the previous yr attending to know Justin and the staff at BeatBox, and I’m assured that their entrepreneurial spirit, their dedication to constant innovation, and their capability to attach with their shoppers can be a robust complement to our present staff and capabilities. We’ve a confirmed playbook for constructing successful manufacturers, and I stay up for partnering with BeatBox and embarking on their subsequent chapter of dynamic development collectively,” stated Brendan Whitworth, chief govt of Anheuser-Busch.
Anheuser-Busch is buying 85% of BeatBox with a path to 100% possession after 5 years, based mostly on a predetermined pricing method.
Justin Fenchel, co-founder and chief govt of BeatBox stated: “After we began BeatBox in 2011, we may by no means have imagined the journey that lay forward. We’ve been so lucky to construct one thing that actually resonates with folks, and we’re extremely grateful to everybody who has supported us alongside the best way. Our long-standing relationships with the Anheuser-Busch staff made this partnership really feel like the precise subsequent step.”
The transaction is topic to regulatory approval and customary closing situations, and it’s anticipated to shut within the first quarter of 2026.
