Absolut has entered the Prepared-to-Serve (RTS) class with its new Absolut Cocktails line, launching with the flavors Vodka Mojito and Raspberry Lemonade.
“With ready cocktails as the quickest rising spirits class, trending to overhaul wine and spirits this yr, we’re excited for Absolut to formally enter into the Prepared-to-Serve area,” says Reshma Dhati, Senior Model Director of Advertising. “We’re giving time again with household and mates, with out sacrificing on the bar-quality cocktails that Absolut is understood for.”
By means of shopper analysis, Absolut noticed robust efficiency with Raspberry Lemonade and Vodka Mojito cocktails, the corporate says. Within the flavored vodka area, Vodka Lemonades carry out strongly available in the market and a signature cocktail that the model is combined with.
These RTS cocktails are 15% ABV. Each are available in a multi-serve format: 5 servings per bottle.
Vodka Mojito Cocktail combines the model’s vodka with pure lime and mint flavors and easy syrup. Garnish with mint.
Raspberry Lemonade Cocktail combines model’s vodka with pure raspberry and lemon flavors and easy syrup. Garnish with raspberries and lemon wedge.
Commercial
Absolut’s Prepared-to-Serve Cocktails are actually out there nationwide in 750-ml. bottles for a steered retail value of $18.99 every.
