California-based low-ABV beer model Beer Lady introduced a collection of main development milestones, together with growth into key U.S. markets, the launch of nationwide on-line transport and the addition of a brand new business chief to its advisory board.
Beer Lady’s low-ABV (3.5%) lagers are at the moment out there in choose retail and on-premise accounts throughout California and Arizona, based on the model. Starting March 1, 2026, the model will increase into extra markets by partnerships with Andrews Distributing in Dallas–Fort Price, Texas; Lipman Brothers in Tennessee; Caffey & Carolina Premium Beverage in North Carolina; and throughout Florida with: Pepin Distributing Co, Gold Coast Eagle Distributing, Nice Bay Distributors, and The Lewis Bear Co. Further state launches are anticipated to observe all through 2026 and past.
“This multi-state growth marks a significant milestone for Beer Lady,” mentioned Caroline Foulk, co-founder of Beer Lady, in a information launch. “We’re excited to deliver our lighter, low-ABV, gluten-reduced beer to a a lot wider viewers as demand grows for extra balanced choices.”
To additional assist its rollout, Beer Lady has partnered with Countermeasures (CMC) to drive development in focused U.S. markets and increase its presence throughout key nationwide accounts, based on the model.
Beer Lady has additionally appointed Zech Francis to its advisory board. Francis is a client items entrepreneur, investor and model builder who was named to Advert Age’s 40 Underneath 40 class of 2025, based on the model. Most not too long ago, he served as SVP of International Advertising and marketing at BeatBox, the place he helped scale the model from early traction to greater than $250 million in annual income by model growth, partnerships and go-to-market management.
“Beer Lady is constructing actual momentum by authentically talking to a client the beer business has lengthy missed. We’re seeing sturdy early traction at retail, and Caroline and Griffin are the form of founders who can flip that power right into a scalable, lasting model, which makes this multi-state growth particularly thrilling,” mentioned Francis, strategic advisor, Beer Lady, within the launch. “With the beer class going through unprecedented headwinds, the business wants extra manufacturers like Beer Lady—a model that solves actual ache factors for distributors and retailers by bringing new shoppers into the class and driving true incremental development.”
