Buffalo Hint Distillery Grasp Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton have launched Traveller Whiskey Full Proof, an evolution of the unique Mix No. 40.
That is model’s first line extension since its January 2024 debut. It comes bottled at 121 proof, whereas nonetheless “preserving the balanced, ‘easy-sippin’ versatility that defines Traveller’s signature fashion,” in accordance with the distillery.
“Previous to collaborating with Harlen Wheatley and Buffalo Hint Distillery on Traveller Whiskey, I typically leaned towards higher-proof and barrel-strength bottles,” Stapleton says. “Evidently, once we determined to experiment with a higher-proof expression, I used to be excited to see the place that would land. One evening after a present, we had two potential Full Proof contenders backstage with the band and a few mates. Everybody agreed 121 was the clear winner. It’s the identical easy-to-drink DNA, simply turned up just a few notches. I feel Traveller Whiskey Full Proof is a kind of moments the place extra of a very good factor is unquestionably a very good factor.”
In 2025, Traveller grew to become the “Official Whiskey of Main League Baseball,” and obtained the eye of NASCAR followers worldwide when JR Motorsports’s Traveller Whiskey No. 40 Chevrolet, pushed by Justin Allgaier, navigated a high 10 end within the 2025 working of the Daytona 500.
For these paying additional shut consideration, Traveller’s 121-proof launch was initially revealed in late January in a social media video that includes NASCAR Corridor of Famer and JRM Co-Proprietor Dale Earnhardt Jr, Stapleton and Allgaier.
“Throughout our merchandise, we prefer to experiment with proof as a technique to convey out completely different taste traits already current within the whiskey,” says Wheatley. “Once we began experimenting with proof in Traveller’s blended recipe, flavors and finishes got here to the forefront that aren’t as obvious within the 90 proof mix. It’s exceptional how completely different the blended recipe responds to proof variation in comparison with our straight bourbons. We expect the place we’ve landed is a unique providing that each whiskey drinker ought to strive.”
Traveller Full Proof has notes of caramelized sugar, baking spice and toasted oak, in accordance with the distillery. Highlighted on this model are flavors of vanilla, heat toffee and darkish fruit.
Initially launched as a restricted launch in February 2026, Traveller Full Proof is now obtainable to retailers, bars and eating places nationwide by way of Sazerac’s distributor community at a urged retail worth of $39.99 per 750-ml. bottle.
This follows the latest launch of Buffalo Hint Sazerac Rye Full Proof.
