Butter Wines by JaM Cellars, finest identified for its Butter Chardonnay, has introduced the discharge of ButterLight Chardonnay in cans.
Launched a 12 months after ButterLight Chardonnay, the brand new 250-ml. cans meet client demand for lower-alcohol wines, in accordance with the corporate.
“After we launched ButterLight final 12 months, it marked our first step into the low-alcohol class, one thing we’ve been perfecting for years to supply a very nice choice inside our portfolio,” says John Anthony Truchard, Founder and CEO of John Anthony Wine & Spirits. “Customers are searching for extra selections that match each event, and ButterLight was designed with this shift in thoughts: actual Chardonnay taste, decrease alcohol, and nil compromise on high quality. Packaging it in a handy can was the pure subsequent transfer.”
ButterLight Chardonnay is 8.5% ABV and 85 energy.
This new format follows Butter’s ongoing efforts in packaging innovation, in accordance with the corporate, which started with ButterCans Chardonnay in 2018 after analysis and growth to make sure that the Butter Chardonnay taste translated to aluminum.
“We labored to protect what Butter drinkers love most, lush Chardonnay character and a easy end, whereas crafting one thing noticeably lighter,” says Jeff Kandarian, Government Winemaker, John Anthony Wine & Spirits. “ButterLight proves that ‘mild’ can nonetheless imply full-flavored, and we’re thrilled to now provide it in a handy can alongside unique ButterCans.”
Constructing on Butter’s success in launching the sunshine wine final 12 months, the model is getting ready to enter the non-alcoholic wine area with ButterZero, a brand new extension that’s 0.5% ABV. The road will probably be obtainable in 750-ml. bottles throughout 4 varietals, together with Glowing Rosé, Sauvignon Blanc, Chardonnay, and Pinot Noir. These 4 ButterZero varietals will hit grocery cabinets in early 2026.
“Extensions like ButterLight Chardonnay and new ButterLight Cans aren’t simply new merchandise, they’re how Butter continues to develop right into a portfolio with one thing for everybody,” says Sarah Montague, Chief Advertising and marketing Officer of John Anthony Wine & Spirits. “At the moment’s wine drinkers are splendidly dynamic, and we’re centered on assembly them wherever they’re with wines that match each second. Butter has at all times stood for excellent style with out intimidation, and ButterLight Cans ship on that promise in recent, thrilling means.”
The whole Butter lineup could be discovered beneath $20 MSRP in native grocery, comfort and liquor shops.
