Loah founder Hugo Tapp will proceed to guide the model, retaining operational duty for brewing, innovation, and model growth.
Loah beers are naturally brewed to underneath 0.5% abv, with the vary together with Peach Pale Ale, Blood Orange IPA and Lime Lager.
Steve Kearns, managing director of Cawston Press, stated: “This transfer is a real reflection on shopper consuming habits immediately. The strains between comfortable drinks and no/low alcohol are blurring and this makes Loah an excellent strategic match for us – it is a model constructed on fruit, flavour, and high quality, identical to Cawston Press. We see actual alternative to assist construct Loah by means of our established grocery and impulse distribution channels, while extending the portfolio we will provide to on-trade clients, serving to operators create fascinating, independent-led menus crafted to serve a number of consuming events.”
The up to date Loah vary shall be out there to commerce clients by way of Cawston Press with rapid impact.
