It’s been 4 years since NBA legend Chris Paul entered the vegan snack sport, and his model, Good Eat’n, continues rising. By the tip of February, a number of of the corporate’s plant-based snacks might be obtainable in 1,650 Kroger shops nationwide.
The thought began with Cool Ranch Doritos—or extra particularly, the shortage of a vegan different to the favored tortilla chip taste. Paul informed VegNews in 2022 that Cool Ranch was his “factor.”
“That was my snack in school, or at lunch time, or through the summer season. Or after I was enjoying on journey groups,” he stated.
Good Eat’n
After going vegan, he didn’t wish to miss out on the flavors he liked. So he teamed up with GoPuff, and Good Eat’n was born. At this time, the model provides a rising lineup of snacks, together with White Cheddar Popcorn, Chile Lime Ragerz, and Cinnamon Sugar Puffs.
Quickly, Kroger cabinets will inventory best-sellers like Scorching Scorching Puffs, Nacho Cheeze Tortilla Chips, and Huge Dill Ranch Tortilla Chips.
Making vegan snacks extra accessible
The Kroger rollout marks an necessary step for Paul. Plant-based snacks made with better-for-you substances are sometimes confined to specialty well being shops, however the athlete-turned-entrepreneur has stated he desires his merchandise to be extensively accessible.
“Once I began Good Eat’n, it wasn’t nearly making a snack; it was about ensuring these choices had been really obtainable to everybody,” he stated in a press release. “You shouldn’t should go to a specialty store to discover a better-for-you snack that hits.”
“By touchdown in Kroger, we’re placing Good Eat’n precisely the place folks stay and store every single day. I’m proud that we’re making this life-style loads simpler and extra flavorful for households throughout the nation.”
Good Eat’n beforehand launched in Walmart shops in 2025, marking its first nationwide retail growth. Earlier than that, the model was obtainable in Texas-based H-E-B shops and on-line.
Good Eat’n
The brand new snacks will be part of Kroger’s increasing plant-based choice, which incorporates merchandise from its Easy Reality line in addition to established vegan manufacturers like Morningstar Farms, Gardein, and Hippeas.
In keeping with April Siler, CEO of Good Eat’n, the Kroger partnership represents a “defining milestone.”
“We’re actually enthusiastic about launching in Kroger as a result of they’ve such an incredible better-for-you snack vacation spot; it’s a clearly outlined part with inexperienced shelf trim,” she stated. “We’ve got plenty of regional advertising exercise deliberate to drive households in search of higher snacks into shops to seek out Good Eat’n.”
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Charlotte is a VegNews editor and author primarily based in sunny Southsea on England’s southern coast.
