Goldfish crackers are an iconic American snack. The fast-growing model, produced by Pepperidge Farm and owned by Campbell’s, is price round $1 billion—and it reveals no indicators of slowing down anytime quickly. The truth is, it has simply launched two brand-new flavors, and one among them, maybe for the primary time in Goldfish historical past, is vegan.
Till now, all Goldfish merchandise have contained milk. Even choices you won’t anticipate to incorporate animal merchandise, comparable to Goldfish Baked with Entire Grain Colours and the delicate, salty Unique taste, listing milk powder amongst their elements.
However now, it appears the long-lasting model is breaking from custom. For 2026, Goldfish is launching Seasoned Pretzels in two new flavors. The brand new Honey Mustard taste isn’t plant-based because of the inclusion of honey, however the Sizzling Buffalo selection notably comprises no animal-derived elements.
“As we head into 2026, we’re bringing new flavors and codecs for the entire household in ways in which solely Goldfish can, making snacking much more enjoyable for everybody within the family,” Goldfish senior director Mike Fanelli stated in a press release.
Based on the corporate, Sizzling Buffalo is “full of a spicy, tangy warmth, delivering a daring buffalo taste and crave-worthy kick.”
If you wish to attempt the brand new by chance vegan snack for your self, it’s rolling out to retailers together with Amazon, Goal, Ralphs, and Walmart all through the month.
The vegan-friendly snack market booms
The brand new Goldfish pretzels be a part of a rising listing of by chance vegan merchandise—gadgets that weren’t particularly formulated to be vegan, and aren’t marketed as such, however occur to suit the invoice. Different examples embrace Unique Pringles, Spicy Candy Chili Doritos, and Unfrosted Pop-Tarts.
Oreos are one other main participant within the by chance vegan world. Many types of those common cookies are plant-based, together with its latest collaboration with Reese’s and its new Zero Sugar providing.
Extra broadly, the vegan snack market is booming. Based on market analysis agency Skyquest, the worldwide vegan snacks business was valued at greater than $54 billion in 2024 and will exceed $102 billion by 2033. The platform known as the expansion “exceptional,” citing rising plant-based snacking habits as a key driver.
Skyquest named Danone, Tofutti, Nestlé, Ripple Meals, Unilever, and Common Mills among the many largest gamers within the house.
“The vegan snacks market is very aggressive, with a number of small and large-scale gamers competing to achieve market share,” the report reads. “These gamers are specializing in growing new and revolutionary plant-based merchandise to cater to the evolving shopper preferences.”
Unintentionally vegan Goldfish at this time, deliberately vegan tomorrow? With the plant-based snack market booming, it could possibly be doable.
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Charlotte is a VegNews editor and author based mostly in sunny Southsea on England’s southern coast.
