Restaurant Advertising and marketing Workshop
The 2026 agenda is designed to cowl each touchpoint of the fashionable visitor journey. If a subject impacts your model’s backside line, it’s on the schedule.
March 31, 2026 by Cherryh Cansler — Editor, FastCasual.com
The dream of each restaurant marketer is to “go viral,” however and not using a basis for progress, 1,000,000 views is only a self-importance metric. Understanding methods to flip these explosive moments into sustained income is the main focus of the opening keynote on the upcomingRestaurant Advertising and marketing Workshop, June 2-3 in Boston.
David “Rev” Ciancio, chief advertising and marketing officer of Salad Home and Handcraft Burgers and Brew, will kick off the occasion together with his presentation, “Do not Go Viral With out This System.” Ciancio plans to drag again the curtain on how powerhouses like Dave’s Sizzling Hen and Chili’s seize momentum to drive long-term acquisition and retention.
The session units the tone for an occasion that has shortly turn out to be a cornerstone for the business.
A playbook for entrepreneurs by entrepreneurs
Earlier than the launch of this workshop, the business lacked a devoted area the place restaurant entrepreneurs might skip the fluff and get straight to the ways.
This can be a “convention for entrepreneurs by entrepreneurs, sharing the precise playbook and ways which can be working proper now to realize your advertising and marketing targets,” Ciancio stated. “The suggestions from our inaugural 2025 present confirmed that we hit a nerve. I watched colleagues flipping by way of notebooks full of web page after web page of frameworks and native search methods they had been able to implement the second they returned to their workplaces.”
What to anticipate in Boston
The 2026 agenda is designed to cowl each touchpoint of the fashionable visitor journey. If a subject impacts your model’s backside line, it’s on the schedule. Highlights embody:
- Mastering the digital stack: Deep dives into CRM, loyalty packages and third-party supply optimization.
- The AI frontier: Sensible functions for synthetic intelligence — shifting previous the hype to seek out what really grows a enterprise.
- Omnichannel ways: From the normal energy of unsolicited mail to the nuances of native search and visitor suggestions loops.
Ciancio, who helped curate the onstage content material for the second yr in a row, has made it a private mission to make sure the present “delivers the products.”
A couple of different perks
The workshop may even function an awards parade honoring the winners of this yr’s “Prime 30 Movers & Shakers: Advertising and marketing,” in addition to “Advertising and marketing Evening at Fenway Park: Pink Sox vs. Orioles.” Neglect the spreadsheets and the search engine marketing key phrases — it is time for some Market Analysis (aka consuming overpriced sizzling canines and screaming on the umpire). Recreation time is at 6:45 p.m.
Your ticket is included along with your Workshop registration at no extra price.
Register right here for the workshop.
About Cherryh Cansler
