Heineken simply launched two new alcohol-free flavors—Chilly Pressed Lime and Nectarine Juniper. Each flavors are double-brewed to take away alcohol and blended with the identical elements utilized in Heineken 0.0.
“Once we launched Heineken 0.0, we proved that ‘alcohol-free’ and ‘nice style’ can go hand in hand,” stated Maggie Timoney, CEO of Heineken USA, in a information launch. “Innovation is in our DNA and we see flavors as the following chapter of development. This subsegment is rising twice as quick as the general non-alcoholic class; one in three non-alcoholic customers additionally say style selection is the highest cause for his or her buy. These new flavors symbolize the following evolution in our mission to supply much more premium selections for the rising variety of folks embracing a balanced, social life-style.”
Heineken 0.0 Chilly Pressed Lime and Nectarine Juniper are starting to roll out on retail cabinets throughout the nation, in keeping with the model, together with California, Texas and Florida.
