Van den Brink took on the reins of the world’s second largest brewer from Jean-Francois van Boxmeer in June 2020: steering the corporate by means of the challenges and disruption posed by the pandemic.
However the Dutch heavyweight has struggled with a sluggish beer market, with elevated investor strain to see outcomes.
In a press release launched this morning, Heineken mentioned: “Dolf has concluded, in session with the Supervisory Board, that that is the best time handy over his duties.
“The Supervisory Board respects Dolf’s resolution and can now provoke a search course of to nominate a successor.”
Van den Brink, who can also be chairman of Heineken’s government board, will stay in an advisory capability on the firm for eight months after he steps down.
Heineken is just not the one beverage large at a time of change: Coca-Cola CEO James Quincey will hand over the reins of the corporate to Henrique Braun in March; whereas former Tesco chief Sir Dave Lewis has simply turn into the new CEO of Diageo after Debra Crew stepped down final yr.
After six years as CEO and greater than 28 years at Heineken, I consider this is the best second to transition management because the Firm prepares for the following section of the EverGreen technique.
The previous years have been marked by vital change as Heineken progressed by means of its transformation and has now reached a stage the place a transition in management will finest serve the Firm in additional executing its long-term ambitions.”
Dolf Van Den Brink, CEO, Heineken
Revenue steerage lowered
Headquartered in Amsterdam, the 150 year-old brewer claims a bigger international presence than another brewer: with gross sales in 190 nations and 85,000 staff all over the world.
It’s the high brewer in Europe and the #2 globally.
As beer volumes all over the world wrestle, Heineken managed to come back out of FY2024 with volumes up 1.6% and income up 5%.
However in its newest buying and selling replace in October, Heineken warned that FY2025 can be a tough yr: with ongoing macroeconomic volatility impacting client spending; international inflationary pressures; and forex devaluations in relation to a stronger euro.
It warned that volumes have been anticipated to say no modestly for 2025, whereas income have been anticipated to be on the decrease finish of steerage.
Heineken’s EverGreen Technique 2030, launched in 2021, units out the corporate’s technique to future proof the enterprise.
That features a concentrate on premiumization and model Heineken: premium beer volumes grew 5% and model Heineken grew 9% in FY2024, in opposition to the backdrop of 1.6% quantity development general.
Additionally learn → Premium manufacturers proceed to shine for Heineken
That’s alongside increasing its enterprise in alcohol-free merchandise and merchandise past beer akin to cider and gentle drinks.
In the previous few years, the corporate has invested in manufacturers akin to Tenzing pure power and Ellie Goulding’s RTD model Served.
Heineken’s 5 key priorities
- Concentrate on premiumization, led by model Heineken and a portfolio of world and native manufacturers
- Investments in innovation, model energy and digital transformation
- Implement sustainability and accountability at scale through the Brew a Higher World 2030 technique
- Put money into digital transformation
- Increase the bar on expertise and efficiency administration
Heineken will report its FY2025 on February 11.
