Key takeaways:
- The worldwide raisin market is very concentrated, with provide closely reliant on a small variety of areas together with Turkey, the US and Iran.
- Local weather volatility and geopolitical tensions are tightening availability, pushing costs larger and rising threat for meals producers.
- As demand stays sturdy throughout cereals, snacks and bakery, even small provide disruptions are prompting patrons to hunt different sources and safe contracts earlier.
They begin life as little greater than grapes left to dry within the solar. But the small, wrinkled by-product of the winery is embedded throughout the trendy meals trade. Snack bars and path mixes alone use greater than 150,000 tonnes yearly, whereas roughly three in 10 breakfast cereals globally include raisins as a key ingredient.
Add the bakery aisle – fruit loaves, pastries, cookies and sizzling cross buns – and the dried fruit begins to look much less like a easy inclusion and extra like one of many meals trade’s quiet workhorses.
Throughout the sector, bakery and confectionery account for round 60% of worldwide raisin utilization, with cereals and snacks making up a lot of the rest. In Europe and North America, greater than half of households buy raisins a minimum of as soon as per quarter, serving to maintain regular demand throughout packaged meals classes.
For years, that demand has been comparatively simple to fulfill. Raisins retailer properly, journey simply and are produced throughout a number of of the world’s main grape-growing areas. Even so, the provision chain supporting them is way extra concentrated than it first seems.
A provide chain concentrated in a couple of vineyards
International raisin manufacturing sits at round 1.2-1.3 million tonnes yearly, in response to the Worldwide Nut and Dried Fruit Council (INC).
Three areas dominate that commerce: California’s Central Valley, Turkey’s Aegean vineyards and elements of western Iran.
Turkey stays the world’s main exporter, usually producing 300,000-320,000 tonnes in a standard yr and supplying massive volumes into European meals manufacturing provide chains. The US – largely by California – produces properly over 200,000 tonnes yearly, a lot of it utilized in cereals, bakery merchandise and snack meals.
Iran sits simply behind these two producers. Output varies by season however usually falls between 120,000 and greater than 200,000 tonnes, with a major share coming into international commerce. In sturdy seasons, as a lot as 175,000 tonnes has been obtainable for export, supplying patrons throughout Europe, the Center East and Asia. In worth phrases, that equates to greater than 11% of worldwide raisin exports, reaching over 80 markets.
Different producers play a extra restricted – however nonetheless necessary – function. China is a significant grower, notably within the Xinjiang area, though a lot of its manufacturing is consumed domestically somewhat than exported. South Africa, in the meantime, has expanded its presence in international commerce over the previous decade and is now the most important producer within the southern hemisphere, supplying key European markets.
The result’s a market formed by a comparatively small variety of producing areas, every taking part in a major function in international availability and pricing. For years, that system has functioned with little disruption. Grapes transfer from winery to drying racks and into international commodity networks earlier than being folded into cereals, snack bars and fruit breads.
That stability is beginning to look extra fragile.
Local weather volatility hits the crop
Even earlier than geopolitics entered the image, raisin growers have been coping with more and more unpredictable climate.
Turkey’s vineyards round Manisa – one of the vital necessary raisin-producing areas globally – noticed harvest fluctuations through the 2023 and 2024 seasons, in response to the INC. Heavy rainfall throughout essential rising intervals elevated illness strain and lowered fruit high quality.
China has confronted related disruption. Growers in Xinjiang’s Turpan area have reported erratic temperature swings and rainfall patterns affecting each yields and harvest high quality.
South Africa, usually seen as a stabilising counter-seasonal provider, hasn’t been immune. The nation’s 2025/26 crop forecast has been revised all the way down to round 86,500 tonnes, a roughly 14% drop on earlier expectations, after downy mildew strain and localised hail injury affected manufacturing in key rising areas.
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The sample mirrors what is going on throughout different agricultural markets. Like cocoa, espresso and olive oil, grape manufacturing is turning into extra uncovered to local weather volatility as heatwaves, drought and excessive climate disrupt harvest cycles.
Costs have already begun to reply. Wholesale raisins traded between $1,600 and $2,200 per tonne through the 2023-2025 seasons, in contrast with $1,200-$1,400 per tonne between 2018 and 2020, when situations have been extra steady.
With manufacturing challenges affecting Turkey, China and South Africa – alongside uncertainty surrounding Iranian exports – merchants anticipate additional upward strain. In a constrained provide situation, costs may exceed $2,400 per tonne over the following 12-18 months, notably for higher-grade fruit utilized in cereals and bakery merchandise.
For producers, that interprets shortly into ingredient value inflation.
How raisins are literally made
Raisins could seem easy however producing them at scale is very depending on local weather and timing. Most are comprised of seedless grape varieties equivalent to Thompson Seedless, grown in sizzling, dry areas.
After harvest, grapes are laid on trays or racks and left to dry naturally within the solar for 2 to 3 weeks, shedding 75%-80% of their moisture. They’re then collected, cleaned, sorted and processed earlier than being shipped to meals producers.
Nevertheless, the method is very weather-sensitive. Rain throughout drying can injury fruit and cut back each yield and high quality.
Raisins within the product pipeline
On the similar time, demand for raisins isn’t easing.
The ingredient stays embedded throughout breakfast cereals, snack bars, granola clusters and fruit-based bakery merchandise, classes that account for a big share of worldwide dried-fruit consumption.
Its function can be evolving. Raisins are more and more used for his or her practical properties, not simply flavour. Chopped fruit and raisin paste present sweetness, moisture and binding in merchandise equivalent to granola bars, permitting producers to scale back reliance on refined sugar syrups.
That has turn out to be notably related as regulators and well being authorities push for decrease added sugar in packaged meals. Not like refined sugar, raisins carry naturally occurring sugars alongside fibre and micronutrients, making them simpler to place inside clear label formulations.
In different phrases, raisins aren’t being phased out. If something, they’re turning into extra helpful.
When geopolitics enters the provision chain
In opposition to that backdrop, developments in Iran are drawing nearer scrutiny from commodity merchants and ingredient patrons. Studies that agricultural exports may very well be disrupted through the present tensions have raised questions on how shortly international dried-fruit markets may tighten.
Patrons are already reacting, in response to Wessel Lemmer, chief govt of trade physique Raisins South Africa. “Our suppliers have acquired elevated enquiries from worldwide patrons seeking to safe raisin provide,” he informed us.
The shift isn’t restricted to merchants. Bakery producers and ingredient suppliers are additionally in search of different sources as a hedge towards disruption. Raisins retailer properly and are sometimes secured months prematurely, so any rapid influence could also be restricted. However in a market this concentrated, provide shifts don’t must be massive to maneuver costs.
South Africa has steadily expanded its raisin trade over the previous decade, producing sun-dried fruit alongside the Orange River within the Northern Cape, the place sizzling, dry situations present supreme drying environments.
Raisins South Africa expects manufacturing of round 86,500 tonnes this season, following a downward revision linked to crop illness and localised climate injury. Regardless of that discount, capability exists to answer shifting demand.
“Sure, South Africa does have the capability to extend shipments to markets such because the UK and EU over the following 6-12 months,” stated Lemmer.
Nevertheless, any short-term adjustment has limits. Current export commitments will nonetheless be prioritised, and markets historically provided by Iran could must diversify sourcing within the interim.
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The broader provide image stays tight. Turkey’s lowered output in 2025 – round 165,000 tonnes in contrast with a typical 300,000-320,000 tonnes – alongside climate challenges in China and uncertainty in Iran, factors to constrained availability within the close to time period.
“General, international provide is predicted to stay tight till the following harvests in Turkey and Iran, which generally start round August 2026,” Lemmer stated. “We subsequently anticipate tight international provide situations between March and September, with costs more likely to reply upwards.”
The geopolitics of the new cross bun
The raisin commerce – as soon as an virtually invisible a part of the ingredient provide chain – is turning into more durable to take without any consideration, as a small, dried grape that underpins a lot of the trendy meals trade now sits on the intersection of local weather strain, concentrated provide and geopolitics.
And nowhere is that extra seen than in certainly one of its most acquainted makes use of.
Sizzling cross buns have turn out to be a significant seasonal retail class, with UK supermarkets promoting tens of hundreds of thousands every Easter. What was as soon as a non secular bread is now a high-volume, tightly managed product, with manufacturing cycles deliberate months prematurely and depending on constant ingredient provide.
On the centre of that provide are raisins and sultanas – sourced largely from a slim manufacturing belt spanning Turkey, California and Iran. The result’s an uncommon dynamic: certainly one of Christianity’s most recognisable meals is dependent upon ingredient flows rooted in Muslim-majority areas of the Center East and Mediterranean, the place output is formed by harvest situations, export flows and regional instability.
For retailers and bakers, the problem is much less about custom than provide certainty. When availability tightens, even a staple seasonal line can shortly turn out to be uncovered. What seems like a easy Easter product is, in actuality, tied to one of many meals trade’s most fragile international provide chains.
