Rising shopper curiosity in practical wellness is driving manufacturers to transform acquainted classes with codecs targeted on digestion, metabolism and energetic‑ageing assist. Corporations are pairing science‑led claims with cleaner labels as they give the impression of being to construct belief and broaden attraction.
On the identical time, snacking behaviours proceed to reshape retail technique, pushing recent produce and breakfast staples into extra transportable, life-style‑pushed codecs. Manufacturers are positioning themselves round accessibility and trendy utilization events to seize youthful and well being‑aware customers.
Sustainability is one other defining development, with companies adopting recyclable supplies and exploring new design codes to spice up on‑shelf presence. That is creating a mix of environmental profit and model differentiation that aligns with retailer expectations.
Lowered sugar reformulation and premiumisation proceed to assemble tempo, reflecting strain to supply more healthy profiles with out compromising flavour. Corporations throughout classes are responding by dialling up fruit content material, culinary cues and class‑backed dietary positioning.
MOMO Rhubarb
MOMO Kombucha has teamed up with premium produce provider Natoora to launch its newest seasonal SKU, Tomlinson’s Pressured Rhubarb Kombucha.
The limited-edition variant rolls out by way of MOMO and UK retailers Ocado, Gail’s Bakery, Natoora and Entire Meals, with an RRP from £4.50 for a 330ml glass bottle. The discharge continues the South London brewer’s annual rhubarb collaboration, which has constructed a powerful following.
The kombucha is made utilizing pressured rhubarb from grower Robert Tomlinson, certainly one of solely 12 producers nonetheless utilizing conventional forcing strategies in Yorkshire’s (northern England) Rhubarb Triangle. The crop is harvested by candlelight to protect sweetness earlier than being transported to London for juicing and fermentation with MOMO’s unfiltered kombucha. The result’s a calmly candy and tart profile designed to spotlight the seasonal ingredient.
MOMO continues to place itself inside the premium practical drinks class by specializing in natural free‑leaf teas, small‑batch manufacturing and unfiltered ferments.
PortionIQ on GLP-1
Cambridge Dietary Meals has launched PortionIQ, a portion‑managed vary developed for shoppers utilizing GLP‑1 weight‑administration medicines and people looking for handy balanced vitamin.
The road consists of shakes, bites, soups and drinks formulated to assist protein, fibre and micronutrient consumption when urge for food is lowered. Merchandise include greater than 21 nutritional vitamins and minerals and are designed to assist preserve vitality, immune well being and metabolism.
The launch follows fast progress in GLP‑1 use, with 1.6m UK adults taking remedies resembling Ozempic, Wegovy and Mounjaro between early 2024 and early 2025 and an additional 3.3m contemplating them.
PortionIQ goals to deal with the chance of nutrient gaps linked to lowered urge for food, notably protein consumption, which turns into essential for preserving lean mass throughout weight reduction. Specialists counsel GLP‑1 customers may have between 1.2g and 1.6g of protein per kilogram of physique weight, making pre‑portioned codecs a sensible resolution.
Potts Sauces
The Potts’ Partnership has overhauled its chef‑prepped sauce vary with a transfer into absolutely recyclable aluminium cans and a brand new design path described as kitchen couture.
The relaunch follows the corporate’s earlier shift of its shares and gravies into aluminium in 2020 and extends the model’s id revamp throughout its wider ambient portfolio. The Wiltshire (south west England) enterprise labored with design company This Method As much as create excessive‑influence packaging meant to face out within the cooking sauce fixture.
The vary spans international cuisines together with Indian, Mediterranean, South American and Southeast Asian codecs, with the enterprise aiming to problem the notion of ambient sauces as practical, low‑engagement staples.
In line with spokesperson Ian Butt, the redesign is a part of a broader push to raise restaurant‑type at‑house cooking with chef‑led formulations and up to date shelf attraction. The model positions itself as a number one voice encouraging shoppers to maneuver past conventional sauces, shares and marinades in direction of premium, creatively introduced choices.
Fruitist GoBerry
Fruitist has launched its snackable GoBerry blueberry format within the UK for the primary time, rolling out solely with retailer, Entire Meals Market.
The recent produce model, already current in additional than 12,500 shops globally, is concentrating on the expansion in more healthy snacking with a paper‑based mostly, lowered‑plastic pack designed for portability. Entire Meals Market will assist the launch with in‑retailer activation together with a window show selling the model’s on‑the‑go positioning.
GoBerry varieties a part of Fruitist’s give attention to constant, excessive‑high quality superfruit by way of bigger, agency‑textured blueberry varieties developed with international breeding programmes. The corporate says the format is meant to deliver berries past conventional utilization events and into on a regular basis snacking moments resembling commuting, gyms and journey. Fruitist emphasises flavour, crunch, dimension and sturdiness to deal with longstanding high quality variation within the blueberry class and assist lowered waste for retailers.
Chai Imaginative and prescient Sunello
Chai Imaginative and prescient has launched Sunello, a superfood powder model aimed toward energetic adults looking for easy, focused dietary assist.
The vary launches with three blends targeted on digestion, joint well being and metabolism, every produced from fruits, greens and superfoods resembling spirulina, turmeric, collagen, cinnamon and chicory root. Merchandise are third‑get together examined, non‑GMO, Kosher licensed and free from soy, sugar and pointless components, with an SRP of $65.99.
The corporate positions Sunello as an answer for shoppers who wish to preserve mobility and vitality as they age however discover conventional vitamin routines advanced. Flex Ease accommodates collagen and is the one non‑vegan choice, whereas Pleased Stomach and Lean are formulated for intestine well being and metabolic assist.
Nestlé Raisin Wheats
Nestlé Cereals has added Raisin Wheats to its Shredded Wheat Fruit Wheats line-up, launching nationwide to coincide with Fibre February.
The brand new variant consists of wholegrain Shredded Wheat bitesize biscuits with a raisin filling and accommodates no added sugar. It’s positioned as a excessive fibre, low fats and low salt choice appropriate for vegans.
Nestlé says the launch responds to persistently low UK fibre consumption, with solely 4 % of shoppers reaching the beneficial 30g per day.
Raisin Wheats joins present flavours together with Blueberry, Apricot and Crimson Berry and varieties a part of a wider push to supply easy, wholegrain cereals with added fruit fillings. The product combines toasted wholegrain wheat with a fruit centre formulated with out added sugar.
In line with Sarah Fordy, head of promoting at Nestlé Cereals, the brand new flavour is meant to supply an accessible, on a regular basis route for customers to extend fibre consumption whereas aligning with acquainted style preferences. The product rolls out throughout main retailers this week as Nestlé appears to be like to maintain momentum for its wholegrain and practical breakfast ranges.
Fearne Rosie Seedless
Fearne & Rosie has expanded its decrease sugar portfolio with a brand new Seedless vary, introducing Strawberry Seedless Protect and Raspberry Seedless Protect.
Launching with UK on-line grocery retailer Ocado, and the model’s direct channel with an RRP of £3.50 for a 310 g jar, the NPD can even transfer into independents by way of wholesalers.
The preserves include 70% fruit and 40% much less sugar than normal jams and are positioned as a easy, seed‑free choice for shoppers looking for more healthy on a regular basis spreads.
The brand new merchandise prolong the model’s give attention to lowered sugar formulations and broaden its attraction inside the jam class, the place seedless codecs account for 14% of gross sales.
Made with pure components and no added focus, each variants are vegan‑pleasant and designed for versatility throughout breakfast and snacking events.
Founder Rachel Kettlewell views the vary as a pure development for the enterprise, which has grown quickly since its 2019 launch and is now the UK’s quickest‑rising jam model by worth and quantity.
