Founderology Discussion board
On this episode of the Founderology — Constructed to Breakthrough podcast, I speak with Jeff Perera, co-Founding father of Jeff’s Bagel Run and a member of the inaugural class of Visionary Restaurant Founders acknowledged on the Founderology Progress Summit.
February 18, 2026
Each Founder hits a second the place the enterprise is just too huge to be small however too small to be huge. I name it the caught zone. And what you do subsequent determines all the things.
On this episode of the Founderology — Constructed to Breakthrough podcast, I speak with Jeff Perera, co-Founding father of Jeff’s Bagel Run and a member of the inaugural class of Visionary Restaurant Founders acknowledged on the Founderology Progress Summit. Jeff and I mentioned the important selections that took him from a storage operation to just about 30 areas and extra opening weekly — and he held nothing again.
The Assembly He Stated No to for 4 Months
Somebody stored knocking on Jeff’s door with a possibility that might change all the things. He refused the assembly. Each single week for 4 months. Then a private loss shifted his perspective, and he and his spouse Danielle lastly stated sure. What occurred in that room — and the gut-check that adopted — is one thing each Founder who has ever been approached by a possible companion wants to listen to.
The Title He Did not Take
Most Founders would have demanded the CEO title. Jeff made a special name, and his reasoning reveals a degree of self-awareness that separates Founders who scale from Founders who stall. This a part of our dialog alone is value urgent play.
Giving Away the Largest Piece
Jeff and Danielle gave up a good portion of the enterprise they constructed with their very own arms, blood, sweat and tears. How they reconciled that call — and the way Jeff reframes what “your piece of the pie” really means at scale — will problem each Founder who believes that holding on tight is the most secure transfer.
The Rent That Modified Every thing
The primary two folks Jeff introduced on after forming his franchise firm weren’t restaurant operators. They have been software program engineers. That call continues to be questioned, nevertheless in the present day it stands as one of many greatest aggressive benefits within the model. Jeff explains why, and the way his logic applies far past bagels.
Why They Award Franchises and By no means Promote Them
One phrase – AWARD and it creates a aggressive distinction. Jeff walks by how he evaluates alignment over ambition, and why saying no to keen candidates protects the long-term well being of all the things he has constructed. If you’re scaling by franchising or partnerships of any form, that is important listening.
The Recommendation That Will Cease You in Your Tracks
Jeff closes with a snowstorm story and a chunk of recommendation so easy it nearly sounds too simple. However it’s the actual shift each caught Founder must make — and it’s the reverse of what most individuals anticipate.
If you’re a Founder asking your self, “What do I do subsequent?” This episode solutions that query in so many actual and significant methods.
Pay attention now wherever you get your podcasts and listen to actual insights from Founders who’re constructing manufacturers to interrupt by!
Kathleen Wooden is the Founding father of Kathleen Wooden Companions, host of the Founderology — Constructed to Breakthrough podcast and co-host of the Founderology Progress Summit.
Extra From Founderology Discussion boardExtra
Extra From Founderology PodcastExtra
Included In This Story
Jeff’s Bagel Run
Jeff’s Bagel Run is a scratch bakery with a easy and scrumptious menu of bagels, spreads and a full espresso program. The outlets are open day by day from 6:30 a.m. – 2:00 p.m., permitting operators to schedule on a single-shift mannequin. The easy menu allows the model to maintain wonderful and constant merchandise whereas maximizing income.
Request Data
