Diageo has unveiled Johnnie Walker Black Cask, a brand new, everlasting scotch whisky expression aged in American white oak ex-bourbon barrels.
Led by Grasp Blender Dr. Emma Walker, Johnnie Walker Black Cask options whiskies on the coronary heart of Johnnie Walker Black Label, the corporate says, together with these from Cameronbridge, Glen Elgin and Roseisle. These whiskies aged solely in American white oak ex-bourbon barrels, offering notes of vanilla, caramel, spice and oak.
“At Johnnie Walker we’re consistently pushing the boundaries of what nice whisky could be,” says Dr. Walker. “For greater than 200 years, Johnnie Walker has formed the world of Scotch, and that heritage provides us the arrogance and authority to innovate. With Black Cask, we’ve introduced collectively two exceptional whisky traditions in a manner solely Johnnie Walker can, beginning with among the most expressive whiskies from the center of Black Label and maturing them solely in American white oak ex‑bourbon barrels to unlock new depth, sweetness and heat. The result’s a superbly layered whisky that feels excitingly new but stays unmistakably Johnnie Walker.”
Johnnie Walker Black Cask is meant as an approachable whisky for drinkers who get pleasure from each Scotch and American whiskey taste profiles.
“Johnnie Walker has by no means stopped shifting ahead. Progress and innovation are on the core of what we stand for embodied by ‘Preserve Strolling’,” says Jesse Damashek, SVP, North America Whisky Portfolio, Diageo. “Black Cask is a strong instance of how we break by way of the anticipated: a brand new whisky that displays evolving tastes whereas staying true to what individuals love about Johnnie Walker. This whisky reinforces our dedication to delivering the world’s most distinctive whisky experiences.”
The launch of Johnnie Walker Black Cask will embrace a nationwide marketing campaign supported by digital and social storytelling, sampling and tasting experiences, and academic programming led by Dr. Walker. The rollout will embrace a multi‑market U.S. tour throughout areas together with Texas, California, Florida, New York and New Jersey, complemented by occasions that introduce shoppers to Black Cask.
Johnnie Walker Black Cask might be out there starting March 1 within the U.S. for a recommended retail value of $34.99 per 750-ml. bottle at 43% ABV.
Black Cask will stay a everlasting a part of the Johnnie Walker portfolio within the U.S.
This follows the discharge of Johnnie Walker Blue Label Rahul Mishra Design.
