Taking part in on the looks of “WcDonald’s” in varied anime (Japanese animation), McDonald’s is ready to launch new “Savory Chili WcDonald’s Sauce” beginning February 26, 2024.
The brand new sauce will arrive as a part of a Japanese anime-themed marketing campaign that additionally consists of manga (Japanese comics)-themed packaging, an official WcDonald’s anime, and an precise WcDonald’s restaurant.
WcDonald’s principally refers to a McDonald’s stand-in whose brand is an upside-down “M” in order to not invite any trademark infringement claims from McDonald’s whereas nonetheless acknowledging the ubiquity of the quick meals chain in on a regular basis life.
Obtainable for a restricted time nationwide, Savory Chili WcDonald’s Sauce options a mix of ginger, garlic, and soy sauce with a slight warmth from chili flakes.
WcDonald’s manga packaging was designed in partnership with Japanese manga artist/illustrator Acky Vivid and options WcDonald’s Crew characters sketched by the artist. The packaging additionally features a QR code that hyperlinks to weekly digital manga drops that includes WcDonald’s prospects and workers, together with Hashirune (a WcDonald’s common), Mr. Bev (the jokester of the staff), WcDizer 3000 (WcDonald’s mecha), and extra.
The primary-ever official WcDonald’s anime was created in partnership with main Japanese animation firm Studio Pierrot. It consists of 4 episodic shorts about WcDonald’s Sauce and WcNuggets representing 4 main anime genres: Motion, Romance, Mecha, and Fantasy. The shorts and launch schedule are as follows:
- The Race to WcDonald’s (releases February 26, 2024): “A rivalry sturdy sufficient to face up to the take a look at of time as our two heroes embark on an epic race to WcDonald’s.”
- Love from Throughout the Sales space (releases March 4, 2024) – “Our two protagonists uncover the WcDonald’s Sauce and WcNuggets aren’t the one excellent pairing.”
- WcNuggets Area Frontier 3000 (releases March 11, 2024) – “A staff of WcDonald’s pilots should defend the final WcNugget towards an ominous pressure.”
- The Knowledge of the Sauce (releases March 18, 2024) – “Three ladies are transported to a distant land to unravel the thriller surrounding the elusive sauce earlier than it is gone perpetually.”
You’ll discover the brand new shorts at WcDonalds.com or by scanning the code on a WcDonald’s bag.
Lastly, McDonald’s might be providing the WcDonald’s Immersive Eating Expertise in Los Angeles on March 9 and 10, 2024. The occasion will characteristic the “WcDonald’s universe” by means of using 360 projection mapping and tabletop projections impressed by the 4 WcDonald’s anime shorts in addition to a set menu of WcDonald’s objects. You may reserve your spot solely on OpenTable beginning February 28, 2024 by looking out “WcDonald’s Immersive Eating Expertise” on the OpenTable app or web site.
Picture by way of McDonald’s.
