Pabst Blue Ribbon is kicking off 2026 by bringing again its well-known 99 Pack, and this time it’s getting the complete Godzilla remedy courtesy of artist ATTACK Peter. The brand new 99 Pack wraps 99 Pabst Blue Ribbon cans in a huge, all-new authentic illustration that includes characters from the Godzilla universe.
“It’s not our type to spend hundreds of thousands of {dollars} for a couple of seconds of airtime in the course of the huge sport,” says Rachel Keeton, senior model director of Pabst Blue Ribbon, in a information launch. “As an alternative we’re getting in on the post-season motion in a approach our drinkers can have some enjoyable with. The Godzilla 99pk is right here to loudly crash tailgates and watch events in all places.”
This drop is extraordinarily restricted. Solely 4,000 packs will hit shops throughout the nation, based on the model, each coated in an expanded ATTACK Peter panorama that turns the outsized case into art work. Constructing on the unique Godzilla, Mothra, Mechagodzilla and King Ghidorah designs from PBR’s latest collaboration, which put authentic Godzilla artwork on over 60 million PBR cans, the 99 Pack options model new character additions and expanded art work that ATTACK Peter developed completely for this launch.
Recognized for his distinctive hand-carved linocut type and official collaboration with the Godzilla franchise, ATTACK Peter says, “A WHAT pack?? That was my first response when the gang at PBR requested me to crew up on this design! The 99 Pack is without doubt one of the coolest issues I’ve ever seen and I knew they have been going to MOVE so I included Ghidorah and Mechagodzilla hovering into motion. Don’t underestimate the Mothra larva crawling onto the bundle, they’re no strangers to mixing it up with the largest bads. I like how these PBR packs let followers throughout the nation gather my art work, and this 99 Pack steps that up in a MASSIVE approach!”
