Pabst Blue Ribbon is kicking off 2026 by bringing again its 99 Pack, and this time it’s getting the total Godzilla therapy courtesy of artist ATTACK Peter. The brand new 99 Pack wraps 99 Pabst Blue Ribbon cans in an all-new unique illustration that includes characters from the Godzilla universe.
“It’s not our type to spend thousands and thousands of {dollars} for just a few seconds of airtime in the course of the huge sport,” says Rachel Keeton, senior model director of Pabst Blue Ribbon, in a information launch. “As an alternative we’re getting in on the post-season motion in a method our drinkers can have some enjoyable with. The Godzilla 99pk is right here to loudly crash tailgates and watch events all over the place.”
This drop is extraordinarily restricted. Solely 4,000 packs will hit shops throughout the nation, in keeping with the model, each lined in an expanded ATTACK Peter panorama. Constructing on the unique Godzilla, Mothra, Mechagodzilla and King Ghidorah designs from PBR’s latest collaboration, which put unique Godzilla artwork on over 60 million PBR cans, the 99 Pack options new character additions and expanded art work that ATTACK Peter developed completely for this launch.
Recognized for his hand-carved linocut type and official collaboration with the Godzilla franchise, ATTACK Peter says, “A WHAT pack?? That was my first response when the gang at PBR requested me to staff up on this design! The 99 Pack is without doubt one of the coolest issues I’ve ever seen and I knew they have been going to MOVE so I included Ghidorah and Mechagodzilla hovering into motion. Don’t underestimate the Mothra larva crawling onto the package deal, they’re no strangers to mixing it up with the largest bads. I really like how these PBR packs let followers throughout the nation gather my art work, and this 99 Pack steps that up in a MASSIVE method!”
