Household-owned Limoncello producer Pallini S.p.A. and Lucas Bols USA, Inc., the U.S. subsidiary of distilled spirits firm Lucas Bols, simply introduced the renewal of their U.S. distribution settlement for a further 5 years.
Pallini initially partnered with Lucas Bols in late 2020. The renewed partnership will proceed to construct on the expansion for the Limoncello model, in keeping with the corporate.
The renewal additionally coincides with two landmark anniversaries: Pallini’s one hundred and fiftieth and Lucas Bols’ 450th anniversary.
“This renewal reaffirms the energy and shared imaginative and prescient of our partnership,” mentioned Micaela Pallini, CEO of Pallini S.p.A. and fifth-generation member of the Pallini household, in a information launch. “As we have fun 150 years of Pallini, it’s inspiring to affix forces with one other household of liqueur and cocktails pioneers who share our ardour for high quality, innovation, and hospitality. Along with Lucas Bols, we’ll proceed to carry the Pallini household traditions and the best-in-class liqueurs to customers throughout America.”
“It’s an honor to increase our collaboration with Pallini, a model that completely embodies authenticity, magnificence and timeless attraction,” added Frank Cocx, CEO of the Lucas Bols Firm. “Our partnership with Pallini is constructed on the identical mission: to champion heritage manufacturers that proceed to innovate and encourage at present’s cocktail tradition and neighborhood.”
“We’re thrilled to proceed our partnership with Pallini within the U.S.,” added Brett Dunne, managing director, North America. “In our 5 years collectively, via targeted programming and best-in-class collaboration, we have now grown Pallini’s quantity within the U.S. by over 50% since January 2021.”
As we speak, Pallini is accessible nationwide in bars, eating places and retail shops that carry wine and spirits, in keeping with the corporate. Underneath the renewed settlement, Lucas Bols USA will proceed to handle nationwide distribution, advertising and marketing and commerce activation for the Pallini portfolio.
