Peet’s Espresso has added two new pistachio milk drinks to its winter lineup, marking the specialty espresso chain’s first collaboration with Táche and increasing its plant-based menu after years of testing vegan choices.
Peet’s new pistachio drinks embrace a pistachio rose latte and a pistachio matcha latte, every accessible scorching or iced and crafted with Táche’s actual pistachio milk for a creamy, nuanced taste profile. Along with pistachio milk, the brand new rose latte options rose-flavored syrup and two photographs of espresso whereas the matcha latte is made merely with Mighty Leaf Matcha.
Táche | Fb
Táche’s founder and CEO Roxana Saidi described the partnership as a pure match. “Táche was created to point out what’s attainable while you begin with actual pistachios and refuse to compromise on taste,” Saidi mentioned in an announcement. “Peet’s shares that very same dedication to craftsmanship, which made this partnership really feel pure from the beginning. Our pistachio drinks are wealthy and nuanced, balanced, and crafted with out shortcuts—designed to raise on a regular basis espresso and matcha rituals with out overcomplicating them.”
Peet’s steps into pistachio milk at a second when plant-based beverage innovation is gaining traction in espresso outlets nationwide. However the chain isn’t new to dairy alternate options. Peet’s first launched soy milk in 1995, added almond milk in 2013, and introduced oat milk on board in 2019—every rollout previous related strikes by bigger rivals.
Peet’s has additionally been testing vegan meals objects; its absolutely plant-based sandwich that includes vegan sausage, egg, and cheese debuted nationally after preliminary trials in 2021 and stays on the menu.
No upcharge for dairy-free milk
Alongside increasing plant-based choices, Peet’s has addressed pricing limitations which have lengthy pissed off vegan and dairy-free prospects. For years, the chain charged an upcharge, sometimes eighty cents extra, for substituting dairy with plant milks like oat, almond, or pea alternate options. That modified final March, when Peet’s introduced it could get rid of the surcharge and supply plant-based milks on the similar worth as dairy throughout all US places, efficient June 2025.
Peet’s Espresso
The choice adopted sustained advocacy from teams together with Folks for the Moral Therapy of Animals and public assist from superstar vegetarian and environmental advocate Sir Paul McCartney, who had urged the corporate to align its sustainability objectives with pricing practices.
Peet’s shift to take away the surcharge put it in line with different main US espresso chains equivalent to Starbucks and Dunkin’, which had already dropped plant-milk charges on the time of Peet’s announcement.
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