Who dominates world pet meals market? Abstract
- World pet meals market dominated by Nestlé Purina and Mars Petcare
- Nestlé Purina leads reaching $22.5bn globally
- Mars Petcare generates $22bn income and owns main world manufacturers
- Hills Basic Mills and JM Smucker maintain smaller however notable shares
- Meatly advances cultivated pet meals manufacturing and targets wider market entry
The pet meals market is rising all over the world. As shoppers more and more see pets as totally fledged relations, demand for premium merchandise ratchets up and the class expands.
Who’re the largest gamers on this market? Which firms dominate meals for pets?
1. Nestlé Purina Pet Care
Pet meals is one thing of a duopoly, with the market dominated by two FMCG giants.
Nestlé is one in all these main pet meals firms. The world’s largest meals firm can be one of many largest firms in pet meals, with the same market share to Mars.
Petcare is one in all Nestlé’s largest classes: as of 2025, it was the corporate’s second largest, making up simply over 20% of gross sales.
Nestlé Purina is chargeable for manufacturers equivalent to Fancy Feast, Gourmand and Friskies.
In response to statistics web site Statista, Nestlé Purina had an annual turnover of $22.5bn (€19.1bn) in 2024, barely edging out Mars Petcare.
2. Mars Petcare
Mars Petcare is the opposite dominant participant within the world pet meals market, and is chargeable for a major chunk of pet meals gross sales all over the world.
In response to consultancy Boston Consulting Group, Petcare can be the most important division inside Mars itself – it accounted for 59% of the corporate’s gross sales in 2023.
Mars Petcare owns manufacturers equivalent to Whiskas, Pedigree, Sheba and Dreamies.
In response to Statista, Mars Petcare had an annual turnover of $22bn (€18.7bn) in 2024.
3. Hills Pet Diet
Hills Pet Diet is a US pet meals firm. As its identify suggests, its portfolio of manufacturers is nutritionally-focused.
For instance, points equivalent to urinary care and digestive care typically take the fore in its merchandise.
In response to Statista, Hills Pet Diet is the third largest world provider of pet meals, with an annual turnover of $4.5bn (€3.8bn) in 2024.
4. Basic Mills
World US meals firm Basic Mills additionally has a major presence in pet meals.
Higher recognized for manufacturers equivalent to Betty Crocker and Cookie Crisp, Basic Mills’ is a part of the pet meals market by its pet meals model Blue Buffalo, which it acquired in 2018. As of now, that is Basic Mills’ solely pet meals model.
Via this model alone, Basic Mills noticed an annual turnover of $2.4bn (€2.1bn) in 2024, in keeping with Statista.
5. JM Smucker
JM Smucker is a world US meals firm with a variety of pet meals manufacturers.
Amongst these manufacturers is Milk-Bone canine snacks and Meow Combine cat meals.
In 2023, the corporate offered a number of key pet meals manufacturers, together with Nutrish, 9 Lives and Kibbles ‘n Bits, to FMCG firm Submit Holdings, decreasing its pet meals portfolio.
JM Smucker’s pet meals manufacturers noticed an annual turnover of $1.7bn (€1.5bn) in 2024, in keeping with Statista.
Wildcard entry: Meatly
Whereas Meatly is just not as large a participant in pet meals total because the others on this checklist, it is without doubt one of the most important in cultivated pet meals (pet meals produced from cultivated meat slightly than conventional meat).
The UK start-up was the first cultivated meat firm in Europe to achieve regulatory approval.
In contrast to most cultivated meat start-ups, the corporate has reached the market, supplying cultivated pet meals to retailer Pets at House. The corporate remains to be engaged in R&D, nonetheless, aiming to succeed in worth parity with hen.
The subsequent step for Meatly is scaling manufacturing and aiming to promote extra extensively.
Wish to be taught extra about pet meals? Try our Efficiency Petfood broadcast on March 31, as a part of our Constructive Diet collection.
As pet house owners turn into extra attuned to well being and wellness, the demand for practical pet meals is rising.
This session explores how elements like microbiome modulators, botanicals, and focused nutritional vitamins are getting used to help immunity, digestion, cognition, and total vitality in pets.
We’ll have a look at the science behind these elements and the alternatives they current for innovation in formulation and product growth.
