Pizza Market Podcast
On this podcast episode, Peter Piper Pizza CMO Genaro Perez discusses how the 50-year-old legacy model drives development by reasonably priced lunch buffets and a “trans-creation” advertising and marketing technique that prioritizes deep cultural nuances and bilingual outreach over easy translation.
February 11, 2026
On this episode of the Pizza Market Podcast, host Mandy Detwiler, editor of Pizza Market, chats with Genaro Perez, chief advertising and marketing officer for Peter Piper Pizza, a legacy model with greater than 50 years within the business.
The model has about 115 eating places in Arizona, Texas, New Mexico and the northern a part of Mexico.
The eating places all have a lunch buffet Monday by Friday from 11 a.m. to 2 p.m.
Peter Piper “is an attention-grabbing idea as a result of we goal completely different demographics at completely different instances of the day,” Perez stated. “So (the) lunch buffet is for these employees or households or lots of building employees, nurses, officers, those who must seize a chew and clearly they do not wish to break the financial institution. So our lunch buffet within the Arizona market is $10.99 for all you’ll be able to eat. And we now have pizza, pasta, salads, desserts and actually there’s those who stack their plates with like 15 slices of pizza. Hey, nobody’s judging, proper?”
Perez, who was born and raised in Mexico Metropolis, moved to the U.S. about 25 years in the past to additional his schooling. It is vital for Peter Piper Pizza to know the cultures and values of the communities wherein they’re located.
“One of many issues that I observed being actually bilingual and native in Spanish is that lots of manufacturers translate. And with Peter Piper Pizza, we do not do this,” Perez stated. “We actually trans-create our applications and our campaigns. We wish to be sure that we’re utilizing the cultural nuances from the neighborhood and that what we’re attempting laborious to actually perceive the completely different, you insights and holidays and traditions. So it is not solely in regards to the language, however understanding the cultural values.”
The model creates all of its PR in each English and Spanish.
“Clearly the Spanish language is built-in in the whole lot we do — our web site, our app, our campaigns, our messaging,” he stated. “Even once we attain out to media, we attain out in each languages. So it is actually vital for us to fulfill the buyer the place the buyer is at, as a result of lots of the Hispanic customers additionally could not essentially converse Spanish, however devour information in Spanish.”
To study extra about Peter Piper’s neighborhood involvement, take heed to the podcast in its entirety.
