Advertising and marketing
Photograph: Pizza Hut Canada
March 24, 2026
Pizza Hut Canada has launched a brand new short-form podcast titled Bandwagon Hockey Coach to help informal followers through the hockey playoffs.
The podcast debuted March 18 on Spotify and options two AI hosts. This system is designed to clarify hockey guidelines and terminology briefly episodes launched twice weekly, in keeping with a press launch.
The initiative follows a nationwide survey commissioned by the corporate which discovered that 22% of English-speaking Canadians admit to faking hockey data or trying up phrases throughout video games. The information additionally confirmed that 33% of respondents have recognized as bandwagon followers, and 65% of normal hockey viewers have achieved the identical.
“Playoff hockey is when everybody in Canada turns into a fan — whether or not you’ve got watched each sport all season otherwise you’re simply leaping in now,” Jennifer Ligotti, chief advertising officer at Pizza Hut, mentioned in a press release. “At Pizza Hut, we all know sport evening is concerning the individuals you are watching with and the meals you are sharing — simply as a lot because the motion on the ice. The Bandwagon Hockey Coach is for the followers who love the thrill of the playoffs however would possibly want a fast refresher earlier than puck drop. Consider it as Pizza Hut’s cheat sheet for sport evening, so you may deal with the enjoyable, the chums, and the pizza.”
The survey additional indicated that 75% of English-speaking Canadians consider the playoffs needs to be a judgment-free zone for brand spanking new followers. Moreover, 81% of respondents cited pizza as a prime menu selection for watch events.
Pizza Hut Canada has greater than 600 areas. Globally, the model has greater than 19,500 eating places in 110 markets and territories.
