State Line Distillery lately debuted Lapsang Smoked Gin. This new launch incorporates Lapsang Souchong tea, a Chinese language black tea historically smoked over pinewood fires.
“We’re seeing shoppers who recognize the depth of whiskey however need the flexibility of gin,” mentioned a State Line Distillery consultant in a information launch. “Smoked gin bridges that hole by providing acquainted smoky complexity via a very totally different spirit class. The Lapsang tea creates a basis that works in every thing from martinis to Outdated Long-established-style preparations.”
The Lapsang Smoked Gin launch follows State Line’s January instructional marketing campaign, Give Gin a Likelihood, which launched weekly specialty cocktails designed to reshape buyer perceptions of gin’s versatility, in response to the distillery.
