The chair is appointed for a two-year time period and leads the affiliation’s council of 16 representatives from member firms, which performs a central position in shaping the strategic course and coverage priorities of the Scotch whisky trade.
“Rita’s experience in business excellence and technique can be essential as we navigate a difficult interval for the Scotch whisky trade. Scotch whisky is being considerably impacted by a number of headwinds each right here at residence and in our world markets, however the trade is targeted on overcoming these challenges and delivering long-term sustainable progress,” mentioned Mark Kent, chief govt of the SWA.
“The work of the SWA Council is vitally vital to make sure Scotch whisky is finest positioned to profit from future alternatives. Rita’s expertise, ardour, and deep understanding of the Scotch whisky sector will assist to drive ahead the vital work earlier than us, guaranteeing the trade reaches 2030 able of energy. We very a lot sit up for working together with her,” Kent added.
Greenwood has been a member of the William Grant & Sons govt board since 2017, with 23 years’ expertise inside the Scotch whisky trade, as she turns into the twenty fourth chair, and first feminine chair within the affiliation’s 114-year historical past.
Greenwood mentioned: “I’m proud to tackle the position of chair at such an vital second for the Scotch whisky trade. The SWA is important in representing our collective pursuits, in championing the sector as we face instant challenges and unlocking long-term progress alternatives.
“Scotch whisky has a exceptional world status and makes a major financial contribution, however members face a difficult world market at current, so, it’s extra vital than ever that we proceed to boost its profile,” Greenwood continued.
