The plant-based business has been going by means of a reset. After years of fast progress, analysis suggests the vegan market is rebalancing—a standard part for any younger business.
But when there have been nonetheless any doubts about the way forward for the vegan motion, new analysis from Chef’s Pencil might assist put them to relaxation. The meals journal not too long ago launched a research on the world’s hottest locations for vegans, and plenty of international locations and cities are seeing notable progress.
Based on the survey, Germany is the preferred nation on the planet for vegans, adopted by the UK and Austria, based mostly on Google Developments knowledge from 2025. The rankings analyzed search curiosity in phrases like vegan eating places, vegan recipes, and vegan meals. The publication says these are indicators of how culturally and commercially related plant-based consuming has grow to be.
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“Collectively, Germany and the UK illustrate one thing necessary: excessive vegan search curiosity usually correlates with sturdy retail availability and mainstream product penetration—not simply area of interest life-style adoption,” notes the research. It explains that each international locations are the most important markets in Europe for plant-based options.
That mentioned, whereas Austria reveals excessive vegan search curiosity, the report notes this doesn’t essentially translate to widespread mainstream availability. The truth is, Chef’s Pencil speculates that tourism could also be influencing the outcomes.
From Budapest to Portland: International cities driving vegan progress
One of the vital fascinating findings was a shift in some Central European international locations, comparable to Hungary. A thriving vegan scene in Budapest helped the nation climb 11 locations, from twenty ninth in 2016 to eleventh in 2025.
The US slipped one spot over the identical interval, going from ninth to tenth. Canada dropped from fifth to eighth, whereas Australia fell from primary to quantity 5.
“America and Canada recorded extra average declines, suggesting a relative stabilization reasonably than a pointy lack of curiosity,” defined Chef’s Pencil.
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The US carried out higher within the rankings of the preferred cities for vegans in 2025. Portland positioned third, behind Bristol, UK, and Leipzig, Germany. The consequence aligns with Portland’s long-standing repute as some of the vegan-friendly cities within the US.
In a 2025 WalletHub survey, the Oregon metropolis was named probably the most vegan- and vegetarian-friendly metropolis within the nation. Los Angeles ranked second, whereas Austin, TX positioned third.
“Many Portland residents embrace the vegetarian or vegan life-style, with residents ordering one of these delicacies 148 % extra usually than the US common,” defined WalletHub. “Portland additionally has the ninth-highest share of people that eat greens every day.”
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The underside line? Even amid a market reset, search knowledge suggests plant-based consuming stays culturally and commercially related worldwide.
Take a look at the preferred cities and international locations for vegans under.
The ten hottest international locations for vegans in 2025:
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Germany
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Austria
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Switzerland
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Australia
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New Zealand
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Israel
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Canada
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Netherlands
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United States
The ten hottest cities for vegans in 2025:
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Bristol, UK
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Leipzig, Germany
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Portland, US
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Hamburg, Germany
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Cologne, Germany
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Berlin, Germany
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Edinburgh, UK
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Seattle, US
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Hanover, Germany
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Amsterdam, Netherlands
For extra plant-based tales like this, learn:
Charlotte is a VegNews editor and author based mostly in sunny Southsea on England’s southern coast.
