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The Secret Historical past Behind Prohibition-Period Fassionola Syrup


Underneath a railway arch close to London’s well-known Borough Market, there’s what seems to be like an entrance to a publish workplace straight out of a World Battle II movie. However one element provides it away: a neon signal above the “mail by rail providers” ads that merely reads “Cahoots.” Should you step inside, you will have to reply a pay cellphone or give a password earlier than you’re let by means of a discrete door and into Cahoots Postal Workplace, a cocktail bar rife with mail-themed whimsy—animatronic provider pigeons, secret code menus, and cocktails delivered by a pneumatic tube. 

Regardless of all of this, essentially the most mysterious factor at Cahoots isn’t a part of the decor however fairly one thing on the menu: fassionola syrup, which simply is perhaps the cocktail world’s most mysterious ingredient. The legendary sweetener is at the moment experiencing a revival throughout the cocktail scene however, surprisingly, nobody is sort of sure the way it must be made. Based on Jonathan English Co., the unique firm to promote fassionola, it was first bottled throughout World Battle I. However for the reason that firm quietly closed a number of years in the past, there’s nobody left to elaborate. 

The intensely candy and ambiguously fruit-flavored syrup has little to no recorded historical past, and its origins stay murky. What is thought is that by the point Prohibition happened within the U.S., fassionola was firmly on the menu, and it got here in three varieties: pink, inexperienced, and gold. 

Of the three, pink was made with strawberries or cherries, and is probably going the model you’ll discover right now. Inexperienced is the rarest, infused with lime, and fashionable recipes name for meals dye to get the hue excellent. Gold is taken into account essentially the most pure, maybe as a result of the ingredient that unites all three variations is ardour fruit, which is a vibrant yellow when juiced or puréed. In truth, it’s extremely possible that “fassionola” is a corruption of “passionola,”a reputation for a cocktail mixer derived from the fruit.

Passionola was trademarked as a reputation in the USA in the course of the Second World Battle, however the declare didn’t elaborate on the syrup’s elements, solely that it was “for fruit juice and flavoring of nonalcoholic drinks,” and had use claims going again to 1932. No point out was fabricated from its use in cocktails, however then once more, Prohibition would have made such drinks—or the point out of them—unlawful on the time. The syrup fell from grace in 1963, when it discovered itself the topic of a authorities investigation. A listening to titled “Frauds and Quackery Affecting the Older Citizen reported that an “group which masquerades below a religio-scientific title” was promoting “Real Passionola” constituted of ardour fruit, pineapple, and different fruit juices, as a fraudulent aphrodisiac for ladies. Confoundingly, a trademark for fassionola was filed one 12 months later, with a primary use case in 1945—the identical 12 months the trademark for passionola had been filed. Regardless, it was obvious that by the Sixties, people had been ingesting the syrup below one title or one other for many years. 

Regardless of being formally created for nonalcoholic drinks, fassionola’s renown within the cocktail scene possible happened in New Orleans with the invention of the tropical rum-based Hurricane. Pat O’Brien’s, a speakeasy within the French Quarter, claims to have first invented it, and it’s possible that the unique method was fueled by a type of fassionola, particularly the pink selection. Sheila Arndt, the bar lead at New Orleans’ Restaurant R’evolution, agrees that the Crescent Metropolis must be your first cease to discover fassionola. Earlier than Arndt moved to New Orleans eight years in the past, she was unfamiliar with the syrup however now says “it’s an integral part to creating a lovely Hurricane—one which’s actually value ordering.” 

However ask Arndt the place she thinks the sweetener got here from and a brand new story unfolds: “It’s allegedly from Don the Beachcomber,” she says, referring to Donn Seashore, the legendary tiki drink pioneer—and she or he could also be onto one thing. The primary tiki bars opened within the Nineteen Forties—across the similar time as the primary makes use of of fassionola as a trademark—and the next decade ushered within the golden age of tiki tradition, when the craze for tropical-themed watering holes and colorfully garnished drinks reached its zenith, and fassionola performed a task in a lot of them. “When you think about how wildly secretive tiki tradition may be,” Arndt says, “it’s unclear to me if [Donn’s] authentic recipe exists anyplace!” 

As we speak, although, Arndt isn’t too frightened concerning the authentic recipe. Restaurant R’evolution has perfected its personal home method, which is used to create the Love in a Hurricane cocktail. She describes it as “actually ardour fruit-forward, with strawberry, guava, and hibiscus,” and barely extra tart than the older, closely sweetened fassionolas, which fell out of favor within the second half of the twentieth century.

Conrad Harshaw, bar supervisor at London’s The Magicians Desk, an immersive magic and cocktail expertise with a Thirties aesthetic, additionally first encountered fassionola in a New Orleans Hurricane. And he’s obtained his personal theories about its mysterious origins: “It’s basically a blanket time period for fruit syrups,” he says, “created throughout Prohibition when bootleg spirits—whiskey, moonshine, and all kinds of ‘bathtub’ distillates—usually tasted harsh.” As Pat O’Brien possible found, “Fassionola disguised that uncooked ethanol chew with fruit and sugar,” Harshaw says.

Harshaw is much less curious about recreating fassionola than in reinventing it: “What excites me about fassionola now’s its versatility,” he says. “You’ll discover an infinite vary of infusions, and plenty of bartenders experiment with making their very own. Just some drops can fully remodel a drink.” To Harshaw, that’s the great thing about it. “As a result of no authentic recipe survived, fassionola is open to interpretation,” he says. 

In a craft cocktail scene that’s more and more outlined by innovation as a lot as by appeals to legacy, maybe a fascination with fassionola was inevitable—it’s a sip of the previous that may be regardless of the mixologists of the current need it to be.

Fassionola Syrup Recipe
Photograph: Scott Semler • Meals Styling: Camille Becerra
Love in a Hurricane Cocktail Recipe
Photograph: Scott Semler • Meals Styling: Camille Becerra
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