The Zero Proof, a web based retailer and distributor of alcohol-free drinks, introduced a nationwide retail launch with Goal, bringing a curated number of zero proof wines and ready-to-drink (RTD) cocktails to Goal shops nationwide.
Goal launched with two Saint Viviana wines in January, adopted by 4 further merchandise arriving in March 2026, based on the corporate.
Launched in January 2026:
Saint Viviana Glowing Chardonnay
Saint Viviana Cabernet Sauvignon
Launching March 2026:
Oddbird Blanc de Blancs Wine
Oddbird GSM Crimson Wine
Lapo’s Non-Alcoholic Negroni
Lapo’s Non-Alcoholic Espresso Martini
“This partnership represents an vital step ahead for the non-alcoholic class,” mentioned Sean Goldsmith, co-founder and CEO of The Zero Proof, in a information launch. “Dry January introduces many individuals to alcohol-free choices, however what we’re seeing now could be lasting habits change. Goal acknowledges that moderation is turning into a part of on a regular basis life, and this collaboration makes distinctive non-alcoholic merchandise simpler to seek out.”
