Abstract of plant‑based mostly titanium dioxide various
- Titanium dioxide faces world scrutiny as a consequence of DNA harm considerations
- Meals makers search safer whiteners as bans create pressing innovation stress
- Seprify develops cellulose‑based mostly SilvaAlba delivering brilliant whitening effectively
- Beetle impressed microstructure permits efficient mild scattering utilizing plant supplies
- €13.4m funding helps scale SilvaAlba to industrial procurement prepared provide
Titanium dioxide is a contender for essentially the most controversial of all meals components. Banned in some areas, however not others, considerations persist that the whitening agent – utilized in fashionable confectionery, bakery and dairy merchandise – dangers damaging DNA.
These security considerations prompted the EU to ban titanium dioxide (E171) as a meals additive in 2022. A number of US states, together with California and Illinois, have thought of comparable restrictions, whereas some meals giants have taken voluntary motion: Mars, as an illustration, has eliminated the ingredient from its US Skittles portfolio.
With constraint driving creativity, discovering options to the contentious ingredient has grow to be a major focus for meals producers. Out there choices embrace calcium carbonate and rice starch, however some include high quality and price trade-offs.
A brand new ingredient, nonetheless, guarantees to ship whitening at a decrease substitute ratio – and it’s scaling from pilot validation stage to industrial, procurement-ready provide.
Titanium dioxide various scatters mild with vegetation
The invention comes out of Seprify (previously Inconceivable Supplies), a Cambridge College spin-out now headquartered in Switzerland. Its core innovation lies within the materials’s light-scattering properties, impressed by a Southeast Asian beetle recognized for its strikingly brilliant, naturally white exterior. Reaching a white materials requires making a tough, porous construction that permits mild to bounce and scatter inside it – and that’s precisely what Seprify has replicated utilizing plant-based elements.
The beginning-up’s titanium dioxide various – coined SilvaAlba – is made out of cellulose sourced from renewable wooden pulp. These identical cellulose feedstocks are already utilized in meals purposes, that means Seprify doesn’t require novel meals approval.
And that doesn’t simply make for a regulatory win; there are sustainability and sensible benefits too. “Utilizing cellulose as the bottom materials permits Seprify to engineer a plant-based whitening ingredient whereas counting on a renewable uncooked materials with confirmed industrial availability,” says co-founder and CEO Lukas Schertel.

Cellulose itself is usually off-white to white, however by itself doesn’t ship the extent of whitening required by meals producers. That’s the place Seprify’s expertise is available in, engineering cellulose into constructions that scatter mild successfully. That enables the start-up to ship a “brilliant white” look with out counting on mineral pigments like titanium dioxide.
Differentiating from different titanium dioxide options
Because the EU prohibited titanium dioxide’s use in food and drinks, trade has been exploring a spread of other whiteners. Seprify’s problem is now to outperform these already at scale, already in the marketplace, and already being utilized by trade.
So what’s incorrect with at this time’s choices? Starch-based programs, calcium carbonate, and rice starch components do ship some type of whitening, explains CEO Schertel. However, they are often technically difficult to implement. And even when they’re purposeful, they’re usually expensive – leading to an uneconomical cost-in-use.
“Widespread trade-offs embrace excessive substitute ratios, restricted pH and temperature stability, off-white appearances, and altered sensorial properties equivalent to style or mouthfeel.”

This is a matter for producers if titanium dioxide is off the desk, or in the event that they’re making ready for tighter meals security rules to come back in. In markets exterior of Europe, the regulatory shift continues to be very a lot underway, believes Schertel. However, it’s slowed down by the dearth of viable options.
The good thing about SilvaAlba, he contends, is that it delivers whitening at a low substitute ratio in a variety of purposes. And never simply the same old suspects of bakery, confectionery, drinks, plant-based dairy and occasional creamers. But additionally in much less probably classes, like meat. “The crystalline nature of the cellulose provides it a powerful efficiency in regard to stability, and delivers a neutral-tasting, pure various.”
Trade prepared: Seprify scales up with €13m funding
Seprify’s titanium dioxide various is now not in lab growth part. Right this moment, the start-up is celebrating the transfer from pilot validation and trade trials to industrial, procurement readiness – permitting for longer-term provide agreements with companions.
The transition is far helped by a Collection A funding spherical totalling €13.4m, with enter from IKEA-owner Inter IKEA Group, a enterprise eager about Seprify’s white coating supplies in recycling programs. Different buyers embrace Una Terra Early Development Fund, Zürcher Kantonalbank, Cambridge Enterprise Ventures, and Kickfund.
