American single malt whisky producer Virginia Distillery Firm simply entered right into a partnership with distributor Maverick Drinks, who will present full nationwide distribution all through the UK and enhance visibility for each Braveness & Conviction and Virginia Distillery Co. American Single Malt.
A core vary of merchandise can be out there instantly by e-commerce platform, www.MasterofMalt.com, and wholesale companion Grasp of Malt Commerce, in response to the corporate.
“We’re extremely excited to companion with Maverick Drinks, a distributor whose values and imaginative and prescient align so intently with our personal,” stated Gareth H. Moore, CEO of Virginia Distillery Co., in a information launch. “The UK is among the world’s most influential whisky markets, and Maverick’s dynamic route-to-market and digital management, together with their Grasp of Malt platform, make them the perfect companion to assist us share our American Single Malt manufacturers with extra shoppers throughout the area.”
“We’re happy to welcome Virginia Distillery Co. into our portfolio,” added Juan-Marc Correia, gross sales director for Atom Manufacturers, the brand-building arm behind Maverick Drinks. “American Single Malt is gaining actual traction within the UK, and Virginia Distillery Co. stands out for high quality and readability of imaginative and prescient. We’re excited to convey their whiskies to our clients and construct momentum within the class.”
This partnership with Maverick comes on the heels of current international growth efforts following the TTB’s ratification of the American Single Malt class in January 2025. Maverick Drinks will lead distribution, commerce activation and shopper engagement for each Braveness & Conviction and Virginia Distillery Co. American Single Malt throughout the UK, in response to the corporate.
