Veganuary is again for its twelfth 12 months, and as soon as once more, the marketing campaign—which inspires individuals to ditch animal merchandise for the month of January—has enlisted a bunch of celebrities to assist unfold the message.
For 2026, actors Matthew Modine and Elaine Hendrix are becoming a member of the marketing campaign, alongside content material creator Priyansh Parekh (higher recognized on-line because the Tofu King); author, broadcaster, and incapacity advocate Samantha Renke; British cleaning soap actor Victoria Ekanoye; and novelist Jane Fallon.
Veganuary
Talking about his determination to affix Veganuary for 2026, Modine—who stars as Dr. Brenner within the hit Netflix sequence Stranger Issues—highlighted the urgency of lowering animal consumption for the sake of the planet.
“We people have advanced into tremendous shoppers of every part the earth we share has to supply. In doing so, we’ve concurrently advanced into one thing just like the equal of a life destroying comet,” Modine stated in an announcement to Veganuary.
“Slicing again on the consumption of animal flesh is a really tiny step every of us can take to make the planet extra sustainable and humane,” he continued. “Take a second to be taught extra about proactive steps you may take by following Veganuary.”
His feedback echo earlier statements issued by Veganuary ambassadors like Joaquin Phoenix, Billie Eilish, and Paul McCartney.
“By changing meat consumption with plant-based meals, collectively, we can provide the Earth a combating likelihood,” Eilish has beforehand stated.
Actor Olivia Colman can be supporting the Veganuary 2026 marketing campaign by contributing her personal tadka dal recipe to the Veganuary 2026 Superstar eCookbook. Hendrix has additionally shared a recipe for sugar-free chocolate mousse.
Veganuary expands once more for 2026
This 12 months, Veganuary is hoping to construct on the momentum of latest years. In 2025, the group reported that 25 million individuals worldwide took half, up from 700,000 sign-ups in 2023.
The soar displays a brand new technique of estimating participation. Final 12 months, the marketing campaign commissioned nationally consultant surveys throughout 11 core nations. The up to date determine relies on these outcomes, mixed with inhabitants information from every nation.
Jackie Sobon
For 2026, Veganuary has expanded additional into Iceland and Eire and made its pledge accessible in a brand new language: Hindi.
“Most individuals already love animals, care about their well being, and are excited about find out how to dwell extra frivolously on the planet,” stated CEO Wendy Matthews. “This January, we’re right here that can assist you make small shifts that mirror what you already care about most. It’s much less about altering and extra about returning to who you already are.”
It’s not too late to get entangled. Individuals can nonetheless signal as much as take the Veganuary pledge and entry free sources, together with meal plans and the superstar cookbook.
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Charlotte is a VegNews editor and author primarily based in sunny Southsea on England’s southern coast.
