Restaurant Advertising and marketing Workshop
The shift has introduced us to a brand new frontier: GEO (Generative Engine Optimization). If search engine marketing was about being discovered by a search engine, GEO is about being really helpful by an AI. And whereas the weekly algorithm shifts can really feel like a sport of Whac-A-Mole, it is time to cease scrambling and begin strategizing.
Picture: ChatGPT
April 24, 2026 by Cherryh Cansler — Writer, FastCasual.com
For those who’ve spent any time within the restaurant advertising and marketing trenches these days, you already know the outdated search engine marketing playbook is feeling just a little… dusty. The times of obsessing over “ten blue hyperlinks” on a Google search outcomes web page are fading. Now, Google merely provides an AI-generated paragraph on the prime that solutions the query immediately, so these blue hyperlinks are pushed to date down the web page that no person sees them. Clients are getting the reply with no single click on.
No clicks given
In 2026, our friends aren’t simply looking; they’re conversing. They’re asking AI assistants for suggestions, utilizing voice search whereas driving, and anticipating exact, real-time solutions with out ever clicking a single hyperlink.
This shift has introduced us to a brand new frontier: GEO (Generative Engine Optimization). If search engine marketing was about being discovered by a search engine, GEO is about being really helpful by an AI. And whereas the weekly algorithm shifts can really feel like a sport of Whac-A-Mole, it is time to cease scrambling and begin strategizing.
That is why I am so excited a few particular session we’re internet hosting on the upcoming Restaurant Advertising and marketing Workshop in Boston (June 2-3). We’re shifting previous the hype to provide you a “No Code Required” roadmap for the AI age.
The Session: ‘Getting Found within the Age of AI Search’
We have all heard the “simply do that one factor!” recommendation that floods our LinkedIn feeds. This session is the antidote to that. We’re bringing collectively two leaders who’re truly doing the work and seeing the outcomes to demystify how AI chooses which eating places to spotlight.
The Presenters:
- Zane Donahoo, VP of know-how & digital advertising and marketing at P. Terry’s Burger Stand, has a popularity for staying forward of the digital curve with out shedding deal with the visitor expertise.
- Kelsey Verdier, VP of selling at Marqii. is on the forefront of native search and has been instrumental in serving to manufacturers navigate the transition from conventional search engine marketing to AI discovery.
What’s on the agenda?
This is not a high-level principle session. It is a playbook. You may stroll away understanding:
- The 2026 Visitor Journey: How search habits has essentially modified and what “zero-click” discovery means in your foot site visitors.
- Actionable GEO Ways: Precise, no-code modifications you can also make to your digital presence proper now to enhance how AI interprets (and recommends) your model.
- Actual-World Outcomes: Zane and Kelsey will share case research of manufacturers which have already pivoted to GEO and seen quick, measurable features in visibility.
Cease guessing, begin rising
The fact is that in case your web site and information aren’t “machine-readable,” your model is turning into invisible to the very instruments friends use to determine the place to eat.
The Restaurant Advertising and marketing Workshop is designed to cowl each touchpoint of the trendy visitor journey. If it impacts your model’s backside line, it is on our schedule.
Do not let the AI period go away your model behind. Be a part of us in Boston to get the playbook you’ll want to win the invention sport. Register right here.
About Cherryh Cansler
